Page 15 - אינטרנט 2017 בעולם הקמעונאות והאיקומרס

Contextual Ads (Facebook)
‫מניעים לקניה ישירה‬

Facebook Users Facebook Messenger

26% that Click Ads Make Purchase, USA, 3/17 Conversational Transactions,
9/16
In past 30 days, have you clicked an ad on Facebook?
KP INTERNET TRENDS 2017 | PAGE 23
In past 30 days, have you purchased a product you saw
on Facebook?

100% 74% 93% 90%
90%
% of Respondents 80%
70%
60% 26%
50%
40% 7% 10%
30% Didn’t Click on Ad Not Sure
20%
10%
0%

Clicked on an Ad

Made a Purchase Did Not Make a Purchase

Source: Survata (4/17), Messenger Image: Facebook Blog (9/16)
Note: Based on survey of USA internet users, n=1,500 (3/17).