Page 11 - report-making-the-digital-connection
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Understanding Digital Sprinters
Digital Sprinters Combine Digital Initiatives Implemented in Majority of Stores and Strong Benefits
Digital initiatives are Implementation of Digital Initiatives In-Store Strugglers Digital Sprinters
implemented in majority
of stores 5% 18%
Digital initiatives are not Laggards Early Gainers
implemented/ Implemented
in few stores 37% 40%
Benefits Realized
N=500 Low level of benefit High level of benefit
Where are Digital Sprinters found?
Digital Sprinters by size Digital Sprinters by sub-sector
28%
22%
18% 16% 19% 19% 16%
10%
$0.5 billion $1 billion $5 billion More than Grocery Fashion Electronics Home
- $1 billion - $5 billion - $10 billion $10 billion Improvement
N=88
N=88
Digital Sprinters by country
17% 31% 24% 24%
US China Germany France
18%
11% Italy 13% 5% 16%
UK Spain Netherlands Sweden
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