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Figure 10: Retailer implementation in Majority Stores Vs Consumer Usefulness of
In-Store Digital Initiatives
+
Untargeted Bull’s Eye
Retailer implementation in Majority Stores Using a mobile app to Scanning products Checking stock
support in-store shopping for checkout using availability
mobile device before visiting
Same day delivery of
Personalized alerts based Payment through NFC Associates using products purchased in-store
on your location in-store Cards tablets/mobiles to be
better informed
Personalized alerts and offers Using tablets and kiosks to order
when you are close to a store products which consumers trial &
are not in stock
Digital Free-for-all Digital shelves/interactive displays to help
compare products
Under-Appreciated
Store employees using tech like Smart Conveyor belt to automatically
Virtual Reality/Smart Mirrors scan all items for checkout
Consumer Usefulness
Low level of benefit High level of benefit
Source: Capgemini Future of Retail Store Survey
Figure 11: Top Reasons for Slow In-Store Digitization
43% 40% 40%
We are not able to gauge the Store managers/associates are Our organization is still
return on investment not promoting in-store digital implementing the foundation
linked to in-store digital to enable digital initiatives like
initiatives in-store wifi, store data collection
initiatives despite high usage
Source: Capgemini Future of Retail Store Survey
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