Page 7 - Mbichi Logo and Brand Identity Guidelines
P. 7

Logo & Brand Identity Guidelines      Logo & Brand Identity Guidelines






         The Typeface Family
                                   Only one font styles isused                 The huge variety of font
                                   for the logo, Myriad pro                    weights and widths will
                                   bold. The name african in                   ensure immense flexibility,
                                   not in Caps. The name                       and consistency for the
                                   Mbichi is in caps.                          future growth of the
                                                                               MBICHI African






                                                           Myriad pro


                                             ABCDEF








                                   abcd1234
                When to Use:


 0.2  Typeface Details  primary font used for the   ABCDEFGHIJKLMNOPQRSTUVWXYZ
             Myriad pro bold is the

         logotype/logo wording. It
              is also used to draw                   abcdefghijklmnopqrstuvwxyz
         attention to the 2nd line -
                        African.
                                                               1234567890!@#$%^&*()
         It can also be used as the
          standard when stronger
         emphasis is needed, such
          as in: stationery, website
         design, brochures and all                             Montserrat
                forms of general
         correspondance. It can be
                                     ABCDEF
                  used together
        withMontserrat family as a
                      substitute



                                     abcd1234









                                    ABCDEFGHIJKLMNOPQRSTUVWXYZ
                                               abcdefghijklmnopqrstuvwxyz

                                                            1234567890!@#$%^&*()
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