Page 60 - KZN Top Busines Portfolio 2020/21

EAST COAST RADIO
(ECR)

Boni Mchunu
www.ecr.co.za

KZN’S NO.1 HIT MUSIC STATION Carol Ofori has joined the station as the new host
of the 09:00 to 13:00 daytime slot, while Lucky du
East Coast Radio is KwaZulu-Natal’s number one; Plessis will be taking over the 6:00 to 10:00 Weekend
for hit music, for inspiring content, for updated Breakfast slot. Jane Linley-Thomas will be gracing the
information and for memorable moments. East Coast airwaves, weekdays between 01:00 and 04:00 am.
Radio is a brand as energetic and vibrant as the
people from the East Coast of South Africa. The station also offers the widest variety of hit music
in the province, and not only does ECR keep listeners
ECR is the leading English commercial radio station in entertained via conventional means, the station offers
KwaZulu-Natal, boasting a loyal listenership of more unrivalled, innovative multi-media solutions.
than 1 million people (BRC RAMS, February 2020).
The station’s core audience comprises of both males As an evolving media brand, ecr.co.za delivers on
average 1000 000 unique browsers and 3.9 million
and females in LSM 7-10, aged 25 to 49 years.
page views per month, making it the NO.1 radio
East Coast Radio provides award-winning entertain- station website in South Africa. In one week the
ment with shows like The Breakfast Show hosted by station reaches 3.9 million people on Facebook and
Darren, Keri & Sky, the team are well-known and loved boasted 430 000 post engagements and 400 000
members of the East Coast Radio family. The other video views. ECR also recently won the Innovation
flagship show is The Drive Show hosted by Stacey Award at the Liberty Radio Awards.
and JSbu. Every week day between 4pm -7pm, the The station’s ongoing research keeps East Coast
approachable and cheeky JSbu teams up with the Radio highly relevant and part of the ethos of
witty and sharp Stacey. Seasoned radio personality
KwaZulu-Natal.
CSI Initiatives
KZN’s No.1 Hit Music Station has become the fabric
that binds people’s lives in the province. Annually
the station stages some of the region’s biggest
events and galvanises hundreds of thousands of
listeners to care for the less fortunate through their
CSI initiatives.
In addition to its aspirant lifestyle offering, East Coast
Radio has positioned itself as a key corporate player
on the continent, with its successful Connecting
Africa initiative. With robust buy-in from Trade
and Investment KZN and Tourism KZN, the station
annually hosts radio stations from other parts of
Africa to broadcast live to their respective audiences,
showcasing KZN as a premier trade, investment and
tourist destination.
East Coast Radio goes beyond radio too through their
CSI initiatives. Award-winning on-air programming
such as The Big Favour and the station’s key social
upliftment initiative, East Coast Radio’s Toy Story, all
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