Page 7 - KZN Top Busines Portfolio 2020/21

NOTES ON PUBLICATION

Grant Adlam

ALWAYS EVOLVING
The year 2020 has bought with it many challenges with change being a constant response.
I’ve had numerous calls from the business sector asking me how I have survived while other
publishers have not. The answer to that question is quite simple. Since our origins in 1998, we
have always been evolving as a publishing house.
The KwaZulu-Natal Top Business Portfolio has been in publication for 22 years. We started
marketing content in 1999 and that’s what we still do today. KZN Top Business specialises in
putting good news and product information in the public domain by using print media, the
internet, social networking platforms, mass email tools and more recently video content. It’s this
multifaceted approach to content management that makes us successful as a publishing house.
For businesses to engage and collaborate with all stakeholders and other entities, the need for
effective channels of communication is emphasised. In line with our publication’s name and in
our efforts to be more effective, we have decided to limit our 2020 content to being inclusive of
private sector enterprises only.
Annually, the printed publication is produced for ease of distribution and promotion purposes and
is much in demand. The electronic flipbook is widely utilised, distributed and accessed globally.
The Portfolio’s ongoing success has been achieved using a comprehensive and well optimised
multimedia website. We are very proud to launch our brand-new website in 2020. Please visit
www.kzntopbusiness.com
This new KZN Top Business website will ensure that we can keep up with the latest trends in
digitisation. The site is easy to navigate as well as being mobile friendly.
News, developments and opportunities are highlighted through emails sent via an established
database. All previous articles are archived on the Top Business website for reference.
In addition, a variety of social media tools such as Facebook, Instagram, and LinkedIn ensure
that we can blog content to reach a wider audience. As well as more brands utilising videos,
consumers are now watching more videos than before. Our Youtube channel has been an
essential addition to showcase both businesses and business leaders in the province of KZN.
Visit www.youtube.com/c/KZNTopBusiness
Finally, I wish to thank all those who have advertised, and who have contributed information,
spent time in front of our cameras, as well as those who have assisted in putting together this
edition of the KZN Top Business Portfolio.

Publisher of the KZN Top Business Portfolio,
Grant Adlam
www.topbusiness.com
5