Page 17 - KZN Business Sense- Vol5 No4

WHAT IS INTELLECTUAL PROPERTY?

Alta Keyter way we live, work and relate to creativity to solve a problem. Is even necessary. name. E.g. #resultsmarketing
one another due to the adoption our creativity our intellectual #marketingresults
mit K of cyber-physical systems, property? How do you protect your creativity?
Mehta the Internet of Things and 1. Standardise the idea with a 7. Safeguard with strong access
Asaid, the Internet of Systems. The What is intellectual property? standards association, so that control.
“If you want Fourth Industrial Revolution is According to the South others are blocked from 8. Get strong non-disclosure
to be an disrupting almost every industry African Law Society, Intellectual creating such an idea. agreements.
entrepreneur, in every country and creating Property is, “A category of 2. Having relentless innovation 9. Keep it quiet and out of sight.
it’s not a job, massive change in a non-linear property that includes intangible cycles keeps your competitors 10. Another common way to
it’s a lifestyle. way at unprecedented speed. creations of the human intellect, ensure that your IP is seen as
Everyone and primarily encompasses constantly catching up. It does yours is to publish and
has an idea, Craig Wing, a futurist and copyrights, patents, and require your company to be reference it widely, always
but very few business strategist, spoke at trademarks. It also includes other lean and fast. ensuring that your company’s
possess the the Indaba and said according types of rights, such as trade 3. Separation of duties is a basic name is attributed to where it
courage and to the World Economic Forum secrets, publicity rights, moral tenet of information security. is mentioned.
passion to execute it. Ideas the top skills in 2015 were rights, and rights against unfair 4. It may seem counterintuitive,
makes no any difference only coordinating with others, competition.” but one of the best ways to build Your business is a result of your
the courageous people who are people management, quality a competitive advantage is to creativity. Protect early. Protect
having the heart of taking risk, control and active listening. If you’ve ever developed a new open-source your technology creatively. Protect carefully. 
makes the difference with big In 2020 to stay relevant product or formulated a new and tap into a broad community
ideas.” considering the 4th Industrial business idea, you’ve most likely of developers. Please share your experience by emailing
Revolution we will need to grappled with the question of 5. Avoid joint ownership. me at alta@marketingresults.co.za
The theme of the 2018 develop complex problem- whether you should protect it
Manufacturing Indaba was solving skills, critical thinking, legally in some way. It can be a 6. If you can, one of the best T: 081 895 9605
the 4th Industrial Revolution creativity and cognitive confusing issue and many of the intellectual property
(Industry 4.0). The Fourth flexibility. entrepreneurs I meet don’t seem to securement methods for
Industrial Revolution describes have a solid grasp of how, why and trademarks (that you own)
the exponential changes to the As entrepreneurs we apply our when to protect their ideas, or if it’s is an exact-match domain

AFRICA’S FIRST ECO-SMART CITY

lythedale Coastal Estate, gas, with smart storage solutions eases guest estate access, allows for clubs), 320ha indigenous coastal becoming available for purchase.
located on the KZN North to ensure there is a consistent smart Estate Utility Management, forest (with trails for running, The most recent release is Phase
BCoast, is set to become supply of electricity to estate and provides a quick and easy link cycling, and equestrian), 3km 2A, consisting of 46 spacious
‘Africa’s first Eco-Smart City’. residents. Usage of power will be to vital Blythedale Coastal Estate of river frontage, and additional plots with stunning views of
It was conceptualised with the maximised through energy-saving services, with security the most abundance of natural splendour. the Indian Ocean, with many of
long-term future in mind. There methods at household level. Plans important. Suppliers have been To integrate development with the these properties located on the
are a whole host of reasons that are in place to make Blythedale identified to promote connectivity natural wonders of Blythedale, all front row, relative to the ocean.
this estate, due to its technological Coastal Estate drought-proof, and in your home, where televisions, homes and gardens on the estate Almost 60% of these Phase 2A
focus and environmental mostly non-reliant on dwindling microwaves, air conditioners, have Eco Design Guidelines, properties have already been
sustainability, can be considered water supplies. This will be light switches, and practically any such as non-invasive and nature- sold. These perceptive buyers
the first eco-smart city in Africa. done through Seawater Reverse appliance you can think of, will inspired architecture, and gardens have acted quickly, and will see
By being almost 80% off grid, this Osmosis (SWRO) desalination. be safely linked to your phone for consisting of indigenous plants great expected returns once the
smart estate will greatly reduce ease of use. and grasses. gatehouse and fence line are
Some of the additional features
reliance on supplied electricity, that will make Blythedale an Blythedale Coastal Estate is the The construction of public completed. There’s still a chance
and other municipal services. to act on your instinct, return
eco-smart city, are fibre to the prime example of an inclusive, infrastructure continues steadily
Blythedale Coastal Estate’s home (FTTH) and estate-wide 5G mixed-use development. Within at Blythedale, with the roads in to nature, and be one of
integrated concepts encompass Wi-Fi. This lightning-fast internet its 1000ha, it will include both the first phase of the development Blythedale Coastal Estate’s
potable water systems, connectivity will pair with private and public schools, with beginning to take shape. More innovative homeowners. 
wastewater treatment, energy Blythedale’s Holistic Estate App, retail areas and office parks construction taking place is the
supply, connectivity and waste designed for mobile. It will also on its borders. This is before nearly completed water reservoir, Contact eLan Real Estate for more
management. Independent provide for redundancy if either mentioning the 3km long which will be a secondary water information:
electricity will be generated of these aforementioned internet beachfront boulevard (complete supply for the estate. As the estate T: 086 100 2001
E: sales@blythedale.co.za
through solar power and natural services are not working. The app with restaurants, bars, and beach opens up, more properties are W. www.blythedale.co.za

Blythedale’s new water reservoir taking shape. Once complete, it will provide
secondary water supply to the Estate

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