Page 4 - KZN Business Sense 9.2

ATTRACTING IDEAL AND TARGETED CLIENTS

Monique Labat, expand their market reach, gain networks and customer base. markets. We’ll conduct thorough you stay abreast of industry
Monique Labat access to new resources, and ■ Knowledge sharing: research and consider factors trends, helps you identify new
Consulting improve overall efficiency. Engaging with a B2B specialist such as market position, financial business opportunities and
By building these B2B will facilitate the exchange stability, and growth potential allows you to meet buyers and
n today’s partnerships, businesses can of industry knowledge and best when selecting potential clients. clients in person.
highly attract ideal and targeted clients practices, which can be used to
Icompetitive in various ways: refine your products or services 2. Develop a Value Proposition 4. Build a Robust Online
Presence
business and attract more clients thanks To attract your ideal clients
landscape, ■ Identifying potential clients: to the expertise provided. through B2B linkages, it is In today’s digital age, having a
attracting Once you have the profile essential to create a compelling strong online presence is vital for
the right of your ideal client, let a B2B Steps and Strategies for value proposition that showcases attracting clients. A dedicated
clients specialist research the industry Attracting Ideal and Targeted the unique benefits of your website, social media accounts,
is crucial for the growth and sector and compile a list of Clients through B2B Linkages products or services. It is or sharing your new product
sustainability of any company. potential clients. If your To leverage B2B linkages critical to clearly articulate the range that features interesting
One of the most effective ways company strategy is to secure effectively, it is essential to adopt a advantages that your products and engaging content about your
to achieve this is by fostering clients overseas, then the B2B strategic approach that focuses on or services brings to clients, company ensures potential clients
strong business-to-business specialist can be the catalyst to nurturing relationships with the such as enhanced product stay informed.
(B2B) linkages, which can help arrange Zoom meetings with right clients and implementing offerings, innovative design, You’ll find many B2B articles
you access a broader pool of the potential clients. This will well-planned initiatives. better customer support, or cost on our website for more ideas on
potential clients. This article save you both time and money savings. Your value proposition how B2B can assist in growing
will delve into the importance and will narrow down the list 1. Identify Suitable Business will help you stand out from the your ideal and targeted clients:
of B2B linkages and share of businesses with whom Partners/Organisations competition and appeal to your www.moniquelabat.com/
valuable tips on how to attract you engage. As a B2B specialist, we target audience. category/b2b-business. 
ideal and targeted clients ■ Access to a larger client base: assist clients to identify
through these networks. Collaborating with a B2B suitable partners who share 3. Participate in Industry Events For more information in how you can
specialist frees you up to your company’s values and and Trade Shows attract your ideal and targeted clients
Why B2B Linkages Matter concentrate and focus on your objectives. We research and Attending industry events and simply us a call +27 (0) 82 924 6349
A B2B linkage is a strategic core business in manufacturing identify networks relevant to trade shows is an excellent way or drop us an email:
partnership or collaboration or providing services. Your your company’s needs. We’ll to showcase your product range monique@moniquelabat.com
between two or more businesses, company will increase its introduce you to pertinent or service offerings to attract
designed to achieve mutual chances of reaching the right organisations that will provide potential clients and engage with
benefits. The main aim of such clients when a B2B specialist you with accurate information buyers. Exhibiting at industry
alliances is to help companies helps you tap into their existing and facilitate your entry into new events and trade shows can help

MINIMISE THE EFFECTS OF LOADSHEDDING

ON YOUR BUSINESS

Johan van Deventer, arrangements to counteract the This again saves an employer from consecutive hours between shifts, on operational requirements in
KZN Regional impact of load-shedding. Such paying overtime rates. and a weekly rest period of at least terms of section 189 of the Labour
Manager, LabourNet agreements may be made on an Many other arrangements may 36 consecutive hours. Relations Act. Another somewhat
individual basis by amending terms be agreed to between employers Employees may be requested to less practical solution would be to
oadshedding and conditions of the employment and employees, provided the work over weekends to make up embark on an offensive lockout
has been contract, or collectively through agreements stay in line with the for lost time in the week, but this to force employees into accepting
La daily concluding collective agreements provisions of the BCEA. Our may only be done by agreement, the employer’s demands. In this
fixture since with registered trade unions or human resource consulting and barring an agreement to case, however, the employer may
the beginning within bargaining councils. solutions in South Africa can the contrary, any hours worked not rely on replacement labour
of the year. Labour legislation itself allows facilitate such arrangements. outside of an employee’s normal for the duration of the lockout,
While some for some flexibility in terms of contractual hours, should be paid and operations are likely to come
employers working arrangements, such as Employers may consider having at overtime rates. Sundays are also to a standstill until the matter
can respond certain provisions contained in the employees take their meal subject to increased hourly rates. is resolved. If you need more
to the challenge by converting Basic Conditions of Employment intervals to coincide with load- Other than altering the working information, contact our human
resource consulting solutions in
to solar power, generators, or Act (BCEA). If you need a refresher, shedding. However, an employer
alternative power sources, this is ask about our human resource may not prevent an employee from arrangements in terms of working South Africa.
hours or days, employers could
not an option open to all employers. consulting solutions in South taking lunch after five hours of consider using down time for Any decisions to make changes
continuous work. Where load-
Some stop-gap measures may Africa. activities that do not require power. to working arrangements should
also not be sustainable in the long A compressed work week (s11 of shedding is to take place later than This may involve holding staff be carefully considered with
these five hours, this would not be
term as increasing diesel prices the BCEA) allows for employees an option. Employees must also meetings, conducting training, due regard to relevant codes of
and inflation makes running to work up to twelve hours a day be paid for any portion of a meal upskilling staff, or engaging in good practice and legislation.
on generators impractical for without receiving overtime pay. interval in excess of 75 minutes other activities that may benefit the Always make sure that a
protracted periods. Here again, This provision limits employees to unless the employee lives on the business. Care should be had not to working model complies with
businesses must find ways to adjust a maximum of 45 ordinary hours employer’s premises. fundamentally alter an employee’s regulations, and make sure that
working models to work around and 10 hours overtime in any week, core functions, save by agreement the correct process is followed
the impact of load shedding, on a maximum of five days a week. Employers and employees may between the parties. to implement change. 
maximising productivity while Such an arrangement would allow agree to schedule working hours
preserving jobs and protecting for employees to catch up on lost to avoid load-shedding. This Any changes to terms and For any further information or assistance
workers’ rights. Our human time caused by load-shedding in may involve altering the starting conditions of employment must in this regard, please do not hesitate to
contact us.
resource consulting solutions any given day without causing an and finishing time of a shift to be made by agreement between
the parties, be it the individual
in South Africa can guide your additional financial burden on the maximise operational hours. In employees themselves, or in terms T: +27 (0)31 266 6570
approach to ensure mutually employer. such circumstances, employers of a collective agreement with a C: +27 (0)82 786 7480
E: johanvd@labournet.com
beneficial arrangements. must take care not to exceed the W: www.labournet.com
Averaging of hours of work (s12) maximum allowable working registered trade union.
Employers and their employees allows for the ordinary hours of hours in a day, and they must Where employers are unable to
should collaborate to find ways to work and overtime to be averaged respect minimum daily and weekly gain such consent, they may have
keep businesses running. This may over a period of up to four months rest periods. An employee must to embark on a formal process
involve agreeing to flexible working in terms of a collective agreement. have a break of at least twelve to restructure the business based

4