Page 1 - TYSON PROPERTIES: 20 YEARS AND COUNTING

A NEW FRONTIER FOR TYSON

PROPERTIES: 20 YEARS AND

COUNTING PAGE 3

wo decades after Tyson footprint that is poised for even
Properties launched a single further growth on a national
T office with just a handful of level. We will expand organically,
agents in a leafy Durban suburb, as opposed to aggressively,
the company is one of South and concentrate on remaining
Africa’s leading national real relevant within an ever-adapting
estate operations with 29 offices world,” he says.
and over 520 staff. Thriving Much of the future hinges on
Gauteng and Cape divisions – technology and Tyson says the PAGE 5
created simultaneously during company must ensure that the
a daring repositioning of the platforms it provides for is clients
company on its 10th anniversary – and by that he means agents,
– account for 50% of its revenue. staff as well as buyers, sellers,
landlords and tenants – remain
Just a decade later, founder and on trend.
company head, Chris Tyson,
says Tyson Properties is at the This starts with Tyson
dawn of a new age as it embraces Properties’ new Customer
market changing technology and Relationship System (CRM).
artificial intelligence (AI). Loosely defined as a PAGE 6
combination of practices,
That might sound like a sci-fi strategies, and technologies that
movie, but things have changed businesses use to manage and
drastically in real estate, he analyse customer interactions
concedes. and data throughout the
“When we opened, companies customer lifecycle, CRM boils
didn’t even have websites. We down to AI based software and
only developed ours a year or two tools that streamline customer
after we opened. We relied very engagement and, ultimately, close
heavily on newspaper advertising, more deals.
show houses, boards in the Those who have worked beside
marketplace. If we look at how Chris Tyson Tyson over the past 20 years PAGE 8
properties are marketed today will know that one definition
and check how much influence “That is what makes us what we created communities within does not fit all, especially in
technology has, it has gone from are,” he stresses. communities.” his world of real estate. Yes, it
being an industry that was not will plug into AI and ensure
reliant on any technology to one BACK TO THE FUTURE Whereas 10 years ago, the race that clients’ properties are
that is completely dependent was on to bring first time home valued correctly, compared with
on it. Newspaper advertising Tyson started out in an era owners into the market, there is neighbouring properties and that
almost doesn’t exist anymore and where South Africanisms like now a new rental mindset with all documentation is processed
everything is advertised through semigration and loadshedding up-and-coming professionals seamlessly. However, it will never
property portals and social media didn’t exist. Now, he finds himself choosing to be tenants in major cancel out the human factor.
centres so they can quickly move
channels.” in something of a whole new “Since 2005, we have created PAGE 10
galaxy as he unleashes a new to grow their careers. a platform from which good
This man with a vision to create Customer Relationship System agents can work. We remain very
As Tyson Properties continues
a company that has helped the (CRM) based on AI and a to embrace latest trends, he says mindful that without our quality
local industry transform and sophisticated technology driven it is just as important to stay true agents, our growth will not be
has worked through a world marketing strategy. to one’s roots. It is important for significant. The market is driven
recession, national economic the company to never lose touch by peoples’ needs at the end of the
slowdown, political turmoil, “20 years ago, lifestyle estates with the principles on which it day. The best thing that we can
global pandemic and more. were few and far between. do is to enhance agents’ skills and
Within 10 to 20 years, there was initially built – strong ethics,
Charismatic and compassionate, were complete areas built values, trust and good people. service capabilities through things
Tyson says that when he looks around lifestyle estates. If you “Those are the reasons why we like AI and make sure they can
succeed and remain competitive
back over the past two decades, look at Ballito, for example, are still here today and still a and relevant,” he explains.
he wouldn’t have done anything there are multiple gated estates growing company. I see this as a
differently. that are thriving, that have business with a well-established (... continued page 2)