Page 8 - TYSON PROPERTIES: 20 YEARS AND COUNTING

(... continued) everyone from industry veterans
to rookies: “It’s structured WHAT TENANTS NEED TO KNOW
Training is more than a around practical skills, goal
checkbox at Tyson, it’s a orientation, and accountability.
strategic foundation: “We’ve We also offer continuous STEPHEN ADAMO
worked hard to make our training to ensure that our
training as hands-on and agents know they’re supported. n South Africa, there will always
realistic as possible. This We don’t want them to feel be a need for housing – and
business is tough, so our job is isolated.” Ifor many that need is best met
to equip agents with practical through the rental market which
is climbing steadily according to
tools. We don’t just overload The company is also deeply Tyson Properties’ top-performing
them with theory. Instead, committed to nurturing talent,
we focus on what they need he adds: “We give our agents rental agent, Stephen Adamo.
to do today to sell their first the best tools and support and Rentals offer not only
house, and how to achieve their create an environment in which affordability but also access
personal goals.” they can grow. Nurturing talent and flexibility. Tenants are also
starts with a successful agent becoming more discerning, which
For du Toit, one of Tyson’s who is part of a successful sales is why his success in this market
standout initiatives is the Zero team and extends to potentially is not built on magic formulas or
to Hero programme, offered to owning your own franchise.”  flashy gimmicks.
“It’s about consistency and Stephen Adamo
structure. I treat this like the
career it is. Every day I come – moving out of home, starting Many work from home and only
into the office, I network, follow new jobs, and needing affordable go into the office every few weeks
up, and stay focused. Even golf places to live. There’s huge – so where they live matters more
became part of my strategy – it’s demand for lower to mid- value than ever,” he says.
not just a hobby. It is a networking stock,” he says. Adamo’s advice is simple but
tool,” Adamo says.
At the same time, a generational powerful: “Choose an agent
He emphasises the importance shift is happening. Those who you trust. This is not a once-off
of understanding both your began in entry-level rentals are transaction – it’s a relationship.
market and clients. “Whether it now stepping into more spacious, The right agent will walk that path
is a studio apartment or a family family-oriented homes, which is with you, every step of the way.”
home, each property attracts a creating a constant demand at Managing leases, handling
different kind of tenant. You have various price levels. “The mid-tier maintenance, and issuing
to know who you are renting to pricing bracket remains the most
and manage the risk accordingly.” active,” Adamo notes. invoices are all part of the
full service offering at Tyson
Adamo believes the rental The Western Cape continues Properties. “This is our full-time
market’s strength lies not only to be a magnet for tenants, with job. For many landlords, it’s just
in its affordability but also in its stable service delivery and lifestyle a side hustle. We’re here to
practicality – particularly for the appeal attracting remote workers manage everything – from
younger generation and remote from around the country. “People collecting rent to updating credit
workers looking to relocate. are choosing to live in areas where scores, to assisting with tax
“We’re seeing a lot of young basics like electricity, water and reports. It’s about making life
Francois du Toit after a training workshop with the East London team. professionals entering the market refuse collection are consistent. easier,” Adamo concludes. 

PURPOSE, PASSION AND PEOPLE

PRISCILLA YOUNG

ard as it is to believe, Tyson her natural leadership instincts, But visibility is only part of
Properties national agent of Young became the managing the picture. The cornerstone of
Hthe year for 2025, Priscilla director of a property company. her success is relationships, she
Young, never planned to be an About six-and-a-half years ago, believes: “This is not a one-day
agent. she was headhunted to join Tyson game. Ours is a five-day cricket
Properties for the launch of the match … at least. You’ve got to
As a child, she imagined being build trust, be consistent, and
a teacher and, later, a lawyer. group’s Cape Town’s Southern follow up. Many agents drop the
Remarkably, she completed both Suburbs office. ball after the deal is signed, but
degrees – but life had other plans. It was a perfect match. What it’s the follow-through that earns
Tyson Properties offered her
Her parents passed away when was more than a job, it was an you the dinner-party referrals and
she was just 16 and Young learned environment that allowed her to long-term success.”
self-sufficiency the hard way. She grow, lead, and thrive. Young’s legal training adds depth
put herself through university, to her offering and provides the
worked in fitness management for She attributes much of her confidence and credibility to guide
over 15 years, taught, prosecuted, success to her husband, Colin, who buyers and sellers through the
and then, almost by accident, helps to provide the stability that legal ramifications of the offer to
entered the property sector: “A enables her to focus on her career. purchase agreement.
friend got me into real estate
around 20 years ago. We did a In a market like Constantia, She is also quick to share the
couple of sales in Upper Claremont where competition is fierce and credit. Her business partner
and Kenilworth, but at the time, networks are key, Young believes Sam van Zyl is “her oxygen,” Priscilla Young
I’d just married the love of my her community ties also give her and their partnership is built on
life and ended up exploring other an edge: “I walk my dogs every complementary strengths: “Unlike Now, with years of success Her journey is a masterclass
opportunities.” morning, have coffee locally, and Sam, I’m a bit of a technophobe.
I am deeply involved in the area. We play to our strengths and know behind her, Young is more in what truly makes an
Still, property found her again. From helping people to rescuing where our weaknesses are. It’s the focused than ever on meaningful outstanding agent. It is not
Drawing on her expansive animals, I love being part of the only way to deliver a full-service work, consistent service, and ego, not shortcuts but about
management background and community.” offering.” nurturing the next generation. purpose, passion and people. 

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