Page 6 - TYSON PROPERTIES: 20 YEARS AND COUNTING

AGENT CENTRIC PROPERTY APPROACH

MURRAY HAYWOOD

ur business is built on Achieving Double Diamond which all managers in this
people – not selling and numerous top sales awards industry need to learn. Working
“Ohouses,” observes Tyson stand out as personal highlights, with him closely has helped me
Properties director, Murray he admits, but being part of layer myself in all aspects of this
Haywood. the company’s expansion in business,” he says.
Johannesburg, KwaZulu-Natal
“I believe you must practice what and nationally was the highlight. Ethics and communication are
you preach and that everyone central to the Tyson ethos as is the
knows someone – you only have “We knew we could compete with company’s ability to move with the
ONE reputation. People have the bigger names in the market times, Haywood believes.
forgotten how to communicate and do things better, making us an
and we hide behind devices. It equal player. It also helped you to “Tyson Properties is not a tired
is important in our industry to tap into your network of people on old corporate doing things
bring back the human element a bigger scale,” he observes. one way only. It is a vibrant,
– as people are our business,” he young and inclusive company
continues. However, throughout, it has been with many shareholders in
CEO Chris Tyson dedication the individual businesses who
Haywood’s decision to join Tyson to leading by example that has share and thrive on each other’s
was based on a design to align with inspired him. Haywood believes successes – and share and learn
a company poised to grow and this is grounded in Tyson’s from mistakes too.”
compete at a high level. He reflects having worked as an agent
on this decision, taken in March which provided an intricate When asked what will continue
2018, with clarity and pride. “The understanding of what an agent is to define Tyson Properties in the
timing was right for an upmarket and what an agent requires. future, Haywood does not hesitate:
company looking to dominate “A company built on agents with
and disrupt. Tyson was keen on “He has a really positive never- strong principles, professionalism,
embracing change and competing give-up attitude, empathy, transparency and credibility; a
to be the best by doing things supportiveness and an amazing company is only as good as the
Janine and Murray Haywood differently and better,” he recalls. ability to listen and hear – traits staff that works for it.” 

BUILDING SUCCESS THROUGH TEAMWORK

REGIS USAIWEVHU AND LINAH MARIJENI

e lead with humility Diamond Agent status for five surrounded by that kind of team,
because that’s how consecutive years and Usaiwevhu you feel unstoppable.”
“Wwe were led. We tell received the prestigious
our agents that we are like a Chairman’s Award. SO, WHAT MAKES A GREAT ESTATE
chain. If one link is weak, the “Our decision to join Tyson AGENT?
whole chain is compromised. Resilience, Marijeni answers:
We focus on building a strong, wasn’t made lightly. We evaluated “But also passion and attention to
supportive structure where different franchises and even detail. Real estate is about people.
teamwork is non-negotiable,” spoke to other agencies,” recalls You’re dealing with families during
says Regis Usaiwevhu. Usaiwevhu. Their decision to go
with Tyson Properties was not emotional transitions. You need
When he and Linah Marijeni about branding but about the empathy, patience, and precision.” Michael Bester
opened their Tyson Properties culture behind the company. Usaiwevhu adds: “You also
branch in Richards Bay in 2017, the “Tyson Properties focuses need strong ethics. We’re dealing AGENTS THAT ARE ABOVE
brand was unknown in the area. with people’s most valuable
on growing people,” explains
Fast-forward to today and Marijeni. “It doesn’t matter assets, their homes. You need to
they’re proud to say that Tyson which branch you’re in, you feel act with integrity, understand THE REST
Properties is one of the leading like part of one family. There’s a the law, and comply with all
real estate names on the KZN shared energy, unity, and sense regulations. Real estate today
North Coast. They’ve been named of belonging. Most agents are is not a fly-by-night industry. It MICHAEL BESTER
‘Top Office’ in KZN three times. young, vibrant, and incredibly demands professionalism and
Marijeni has earned Double supportive. When you’re accountability.” oday, a good agent is far more navigating the interests of both
Marijeni agrees. With regulatory than a name on a ‘For Sale’ buyer and seller with fairness.”
compliance tightening and the Tboard. Tyson Properties’
Property Practitioners Regulatory agents are not just property When he first encountered
Authority (PPRA) and Financial practitioners, they are trusted Tyson Properties in 2015, Bester
Intelligence Centre Act (FIC Act) advisors, problem-solvers, and was struck by a quality that
in full force, doing things right community builders, believes remains the company’s greatest
matters more than ever. agent and partner for the Atlantic strength to this day: integrity. In
Looking forward, their vision Seaboard, Mike Bester. an industry often characterised
by aggressive tactics and short-
is bold. The two would like to He points out that Tyson term thinking, he says Tyson
double their footprint nationwide. Properties agents consistently put Properties stood out as a brand
“We want to grow, not the interests of their clients ahead that valued honesty, transparency,
just within Richards Bay but of their own. “That’s not just a and doing right by the client.
across other provinces. The marketing line, it’s the standard That culture remains deeply
brand’s success in places like we live by. The difference this entrenched in every director,
Johannesburg and Pretoria shows makes, especially in emotionally franchisee and agent across the
what is possible. We are ready charged transactions like buying country.
to take Tyson Properties even or selling a home, is profound.
Regis Usaiwevhu and Linah Marijeni further,” says Marijeni.  Our agents are diplomats, (... continued page 7)

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