Page 53 - KZN Top Business Portfolio 2021/22- eBook

KZN’S NO.1 HIT MUSIC STATION Bootcamp. The station brings together people who
have a love for fitness and the outdoors. The Bootcamp,
East Coast Radio is KwaZulu-Natal’s number one for hit which sees over 300 fitness enthusiasts participating
music and creating memorable moments that evoke in a live two-hour workout session with experienced
emotions, connecting families to KZN and the world. trainers, is an amalgamation of celebrating every body
ECR is the leading English commercial radio station type, KZN’s beautiful weather and NO.1 Hit Music.
in KwaZulu-Natal, boasting a loyal listenership of Likewise, the East Coast Radio Business Breakfast
1 265 000 (Source: BRC RAM, April 2021 – August and East Coast Radio Women’s Business Break-
2021). The station’s core audience comprises of both fast have become key events on the annual KZN
males and females in LSM 7-10, aged 25 to 49 years. corporate calendar. The station play host to the
East Coast Radio provides award-winning entertain- country’s top forward thinkers, thought leaders
ment with shows like The Breakfast Show hosted by and strategists.
Darren, Keri & Sky. The team are well-known and loved East Coast Radio goes beyond radio, each year the
members of the East Coast Radio family. The other station galvanises hundreds of thousands of listeners
flagship show making big waves in KZN is The Drive to care for the less fortunate through their CSI
Show hosted by Stacey and J Sbu. initiatives.
The station also offers the widest variety of hit music Award-winning on-air programming such as The
in the province. Not only does ECR keep listeners Big Favour with Darren, Keri and Sky and the station’s
entertained via conventional means, but the station key social upliftment initiative, East Coast Radio’s Toy
also offers unrivalled, innovative multi-media solutions. Story, all plug into parent company, Kagiso Media’s
As an evolving media brand, ecr.co.za delivers on “building communities for good” ethos.
average over 600 000 unique browsers and close to Powered by creativity, East Coast Radio provides
2 million page views per month, making it one of the world-class innovation. A prime example would be
top three radio station websites in South Africa. In the launch of East Coast Gold. The award-winning
one week, the station reaches 3.9 million people on digital radio station caters to music lovers who are
Facebook and boasts 430 000 post engagements and looking for a music experience that embraces their
400 000 video views. love of classic hits from the 60’s,70’s,80’s and 90’s.
The station’s ongoing research keeps East Coast Radio East Coast Gold is accessible via the East Coast
highly relevant and part of the ethos of KwaZulu-Natal. Radio app and on the station’s website.
ECR is rooted in the social fabric of KZN, hosting some In September this year, East Coast Radio launched
of the province’s biggest events. a first for SA radio, their sub-brand East Coast
While COVID-19 has limited large gatherings, East Productions, a one-stop-shop offering tailored,
Coast Radio looks forward to much-loved events like 360-degree content production packages, suitable for
the Big Walk making a return. The family-friendly any brand.
event attracted 30 000 participants to Durban’s Sourcing new talent and developing existing talent,
promenade.
crafting, and supporting an in-house culture of
This thread of social and community cohesion excellence and being at the forefront of innovation
carries through at East Coast Radio’s Summer Body have all contributed to East Coast Radio’s success.

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