Page 64 - KZN Top Business Portfolio 2021/22- eBook

HIRSCH’S

Bankers :Standard Bank.
B-BBEE Status: Verified
KEY PERSONNEL
Chairman: Allan Hirsch
Executive Director: Margaret Hirsch
CEO: Richard Hirsch
Brand Manager: Luci Hirsch
Managing Director: Paul Brown
Richard Hirsch, Margaret Hirsch, Financial Manager: Paul Lockwood
Allan Hirsch, & Luci Hirsch
CONTACT DETAILS
Full Name of Company: Hirsch’s
Industry Sector: Trade - Retail Head Office
Services / Products: Merchandise Physical Address: 1211 Umgeni Road, Durban
Date Established: 1979 Tel: +27 (0)31 582 4401
Fax: +27 (0)86 518 9954
No. of Employees: 850 E-mail: paulb@hirschs.co.za
Auditors / Accountants: Tax Advantage - Alta Lightfoot Website: www.hirschs.co.za

ENTREPRENEURIAL SPIRITS they started their Home Store concept, where
almost everything for the home can be purchased
Allan and Margaret Hirsch started their family run under one roof. This proved to be a great success
appliance business in a tiny showroom in Umhlanga and two years later, in 2002, they took the concept
Rocks Drive, Durban in 1979. Today Hirsch’s has to Gauteng. In April 2012 they opened their first
grown into a chain of mega appliance and home branch in Cape Town (Milnerton). They also have a
furnishing stores in KwaZulu-Natal, the Cape and strong online presence with customers from around
Gauteng. Their strength, they believe, is in their South Africa shopping from Hirsch’s online site.
well-trained staff and customer service.
Over the past 42 years their entrepreneurial spirit
The Hirschs started off small, building a strong base has helped drive the growth of the business. In 1983
of customers over the years, first with repairs and Allan bought a couple of microwaves believing that
second-hand repaired appliances and then as a this was one of the new must have products. He
fully-fledged appliance retailer. Hirsch’s is very much was disappointed to still have microwaves in stock
a family run business with all four members of the at the end of the month. The Hirschs decided to
Hirsch family involved in the day to day operations. have an evening cooking demonstration and sold
As a family, the Hirsch’s form a formidable force 11 microwaves on the first evening. However, once
supported by their management team who have people bought the microwaves, they didn’t know
a strong commitment to the same goals. They are how to use them, so Margaret started a microwave
backed by 850 permanent employees who are as cookery school.
dedicated to the company as the Hirsch’s and their
management team are. Margaret said, “I always say to people, “If you knew
that you were going to succeed, would you try
A Solid Reputation it?” and they always say ‘Yes’. Don’t let anything
Over the years the company has continued to build hold you back from trying new things in your life.”
a solid reputation by being associated with big Margaret is integrally involved with all aspects of
brands, giving good service and carrying a wide Hirsch’s operations and visits each store regularly.
range of products for the home. In KZN in 2000, Every week the Hirschs spend two nights in

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