Page 67 - KZN Top Business Portfolio 2021/22- eBook

Proudly born and bred sports and entertainment betting operator in KwaZulu-Natal,
Hollywoodbets has been revolutionising betting within South Africa since 2000. The
brand has 86 branches nationwide, with more stores set to open soon. Along with its

remarkable growth, they currently employ over 5 600 Team Members nationwide.
Hollywoodbets offers online, cell phone and telephonic betting allowing their customers
convenience and the best betting experience. The company also has international
operations in Mozambique, the UK and Ireland. Hollywoodbets’ services consist of a wide
range of betting options and include exciting products with a quicker turn-around like
Betgames, Live and Casino Games, and Lucky Numbers. They also offer betting on all
major sports including horse racing and soccer.

Hollywoodbets is the title sponsor of the KZN provincial Hollywoodbets Dolphins cricket
team as well as the Hollywoodbets Kingsmead Cricket Ground. The company also joined
forces with KZN’s provincial rugby team, the Cell C Sharks, when they signed on as
associate sponsors. They followed this with a significant show of support for the South
African horse racing industry and KwaZulu-Natal racing and tourism, when they were
announced as the naming rights sponsor for Hollywoodbets Greyville Racecourse and
Hollywoodbets Scottsville Racecourse. The brand has also been involved with the
Comrades Marathon for the last 11 years and is currently the Halfway Mark sponsor.
In August 2021, Hollywoodbets was announced as the principal partner for newly
promoted English Premier League team Brentford Football Club, making them the first
South African betting company to feature on the front of a Premier League soccer jersey.

This sponsorship formed part of their strategy to expand the Hollywoodbets brand’s
footprint in the United Kingdom and Ireland. They recently won the gsport award for the
2021 Nielsen Sponsor of the Year for their partnership of the SA women’s provincial
soccer league, known as the Hollywoodbets Super League.
The Hollywoodbets My Community Programme forms a vital role within the business,
with the main goal of investing back into communities within which it operates. With a
strong focus towards the growth and educational development of South African youth,
they assisted 207 schools through their Back to School campaign and 208 students
through their Future is Bright bursary programme. Sports development is another key
focus area and this year the Programme assisted 141 development sports teams through
donations including sporting kits and equipment. On top of that 890 charitable
organisations and 91 SMMEs received various forms of support on their journey to
making a difference in their communities. The brand is now excited to have launched the
Hollywood Foundation with the aim to bring hope to even more communities.