Page 71 - KZN Top Business Portfolio 2021/22- eBook

service, creating a safe, healthy, and stimulating families are guaranteed peace of mind during their
environment for our employees and providing time of bereavement.
effective social corporate investments that will Icebolethu Foundation was established in 2015 after
benefit the greater society.
the need to reinvest in the communities that the
Teamwork is the most essential part of any profession company serves was identified by its management.
which is why all Icebolethu staff members are The Foundation is now providing aid to communities
trained to become part of the team, bringing their within KwaZulu-Natal and Gauteng with the aim of
skills, experience, and expertise, thus ensuring uplifting, empowering and facilitating change by
that their input in the workplace benefits the entire developing sustainable solutions for the youth and
organisation. the elderly. As a black economic empowerment
organisation driven by African values, the group
Icebolethu Group has a staff complement of over 1
500 employees, with the majority of employees from celebrates our country’s diversity and cultural
wisdom. The key focus of the Foundation includes
destitute communities in which Icebolethu branches
are located. As the company expands, the number education, orphans, and vulnerable children and
of employees will continue to increase, making supporting sustainable living for the elderly. These
Icebolethu Group a key employer within the province. projects include a home building initiative, where
much-needed dignified and fully furnished homes for
Funeral planning requires many resources and families in need are built throughout KwaZulu-Natal,
manpower which is why certain tasks and equipment GogoFit, and the Mother’s Day luncheon.
are outsourced from smaller companies within The annual “Back to School” campaign is aimed
townships and rural areas to grow the businesses of
other black people. at assisting underprivileged learners with basic
schooling necessities such as school uniforms, shoes,
Regarded as a lifestyle brand, Icebolethu Group and lunch bags. The Foundation has a few agricultural
provides services, solutions, and benefits that their projects to aid poverty-stricken communities through
clients enjoy for a full life cycle; while alive, at passing, donations of water tanks, seedlings, and gardens
and after life. For the past 12 years, Icebolethu where Icebolethu purchases land for farmers to
Group has strived to be of quality service to their commercialise their crops in different regions of
clients and has continuously reviewed their products KwaZulu-Natal. The principal project within the
and services to suit client needs. Clients are given Foundation is the Rhoda Girls, which is a programme
benefits to enjoy while they are still alive through very close to the heart of Nomfundo Mcoyi who
partnerships the company has made with reputable wanted to give young ladies from disadvantaged
retailers, travel companies, and supermarkets. backgrounds a better opportunity to break the cycle
Icebolethu clients also get to enjoy customised of poverty. The programme comprises fifty young
benefits such as trauma counselling, free legal advice ladies between the ages of 13 – 21 whom Icebolethu
worth R5000,00, a free will and ambulance response grooms over five years. This is done through
and hospital bills up to R10000,00 amongst others. workshops, camps, and mentorship programmes.
With the inclusion of a catering, courtesy car, inkomo, The ladies are also assisted financially with school
and tombstone plan that serve as additional top-ups, and tertiary fees, transport, and school stationery.

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