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20 VISION STATEMENTS THAT ACTUALLY INSPIRE



        (AND HOW YOURS CAN TOO)


                 Trevor Clark , Business   discover anything they might   to stretch across decades.
                   coach, executive coach,   want to buy online.
                   professional speaker and   MICROSOFT – To help people   Why Vision Matters
                    global trainer                                   A vision statement is more than
                                      and businesses throughout the
                                      world realize their full potential.  branding, it:
                            here has
                            long      META (FACEBOOK) – To          ■   Sets Direction – a true North
                      Tbeen a         give people the power to build     that keeps leaders and teams
                       debate whether   community and bring the world     aligned.
                       a company      closer together.              ■   Drives Decisions – when
                       vision is                                      faced with tough choices, the
                        simply a      NETFLIX – Becoming the best     vision reminds you of what’s
                       cheesy plaque   global entertainment distribution     most important.
                                      service.
        on the wall, or a tool for real,                            ■   Builds Culture – people want
        positive behavioural change.  SPOTIFY – To be a cultural      to belong to something bigger
                                      platform where professional
          Here are some of the most                                   than themselves.
        inspirational (and effective)   creators can break free…
        vision statements from globally   LEGO – A global force for   That’s why the best vision
        recognised organisations. Each   Learning-through-Play.     statements aren’t complicated.     across the globe show up every    I’d be happy to help. We offer
        one is short, sharp, and powerful                           They don’t need jargon. They     day with passion. And it’s the    a complimentary consult to
        enough to shape strategy and   ADOBE – Changing the world   simply tell you where the       reason why our clients –    business owners serious about
                                      through digital experiences.
        culture.                                                    organisation is heading – and     whether in KZN, southern    building “legacy businesses”
                                      UBER – We ignite opportunity   why it matters.                Africa, Europe, the US, or    – operations that can outlive the
        TESLA – To accelerate the     by setting the world in motion.                                                           owner.
        world’s transition to sustainable                           Our Vision at ActionCOACH       beyond – can see their
        energy.                       RED BULL – To inspire and     Business Coaching               businesses as vehicles for    Let’s explore what’s possible. 
                                      empower people to push their                                  something bigger.
        NIKE – To bring inspiration and                              At ActionCOACH, our vision
        innovation to every athlete in the   limits – in sports, culture, and   has been the same for over 32   The Takeaway    To your success: Trevor Clark
        world. (If you have a body, you   business.                 years:                         If your vision statement doesn’t   T: +27 (0) 31 266 2258
                                                                                                                                E: mastery@actioncoach.com
        are an athlete.)              SPACEX – To make humanity      “World Abundance Through     make people sit up, smile, or feel   W: www.mastery.co.za
                                      multiplanetary.
        GOOGLE – To organise the                                    Business Education.”          proud – go back to the drawing
        world’s information and make it   TED – Spread ideas.       ■   It’s not just a slogan – it’s a    board.
        universally accessible and useful.
                                      SHOPIFY – To make commerce      compass.                     Great vision statements are
        LINKEDIN – Create economic    better for everyone.          ■   It enrols people into a    short. They’re bold. They enrol
        opportunity for every member of   SALESFORCE – “Providing     community of business owners,    and inspire. And, as these
        the global workforce.                                         coaches, and leaders who want    examples prove, they can turn a
                                      organizations with the power to                             business into a movement.
        IKEA – To create a better     know.”                          to make a difference.
        everyday life for the many people.                          ■   It inspires us every day to help    So here’s the question:
                                      DISNEY – To entertain, inform                                What is your vision? And does it
        APPLE – To make the best      and inspire people around the     entrepreneurs grow profitable    make people want to follow you?  SCAN TO
        products on earth and to leave   globe through the power of     businesses that work without
        the world better than we found it.  unparalleled storytelling.    them, freeing up time, creating    Need a Second Pair of Eyes?  BOOK
                                                                      jobs, and ultimately changing |                           YOUR FREE
        AMAZON – To be Earth’s most     Notice how these aren’t       lives.                       If you want an assist, either
        customer-centric company,     corporate waffle. They’re clear,   ■   It’s the reason why thousands    acid-testing your existing vision,   STRATEGY
        where customers can find and   inclusive, and visionary enough     of coaches and team members    or crafting something new,   SESSION




        HYUNDAI SANTA FE HYBRID TICKS THE BOXES



        Grant Adlam                   great debut. Under the bonnet sits a  The electric motor fills in the   setup starts to show its limits,   of legroom, and still plenty of
                                      1.6-litre turbo petrol engine paired   gaps, ironing out turbo lag and   but overall it’s impressively   space for luggage. The big dual-
           ’m test driving a car that turns   with an electric motor. Together   making pull-offs quiet and   calm and polished. Gear shifts   pane panoramic sunroof floods
           heads everywhere I go. Whether  they deliver 175 kW and 367 Nm   refined even my dogs didn’t   are seamless, and the ride feels   the cabin with light and adds to
        II’m pulling up at the Radisson   through a six-speed automatic   notice when I started the car in   confident and composed.  the airy, open feel.
        Hotel Durban Umhlanga or just   gearbox to all four wheels.  the driveway. When you push                                 Comfort and convenience
                                                                                                   Space-wise, the Santa Fe ticks
        rolling into the gym parking lot,   On the road, the system   it harder, the petrol engine gets   all the right boxes for families.   are high on the list too. There’s
        it’s clear that being behind the   feels smooth and effortless.   a bit more vocal and the hybrid   There are seven seats, loads   wireless phone charging, heated
        wheel of a big, bold SUV has its                                                                                        and ventilated front seats, and
        perks. Hyundai’s new 2025 Santa                                                                                         even heated second-row seats
        Fe Hybrid is definitely one of those                                                                                    for those chilly mornings.
        cars that loves the spotlight.                                                                                          Everything feels thought out and
          Step inside and the good                                                                                              designed to make life easier.
        impressions keep coming. The                                                                                             Hyundai has really nailed it
        cabin feels solid and classy, with                                                                                      with this one. The new Santa Fe
        clean lines and high-quality                                                                                            Hybrid is a big SUV that’s ready
        materials all around. The                                                                                               for the future, combining space,
        curved twin 12.3-inch screens                                                                                           safety, tech, and efficiency in
        stretch across the dash, giving                                                                                         one seriously good-looking
        it a sleek, modern vibe with a                                                                                          package. If you’re after a seven-
        luxurious finish.                                                                                                       seater that stands out and keeps
                                                                                                                                fuel costs down, this one’s
        Hybrid Power
                                                                                                                                worth a test drive. 
          This is the first hybrid Santa Fe to
        hit South African roads, and it’s a                                                                                     W: www.hyundai.co.za




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