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20 VISION STATEMENTS THAT ACTUALLY INSPIRE
(AND HOW YOURS CAN TOO)
Trevor Clark , Business discover anything they might to stretch across decades.
coach, executive coach, want to buy online.
professional speaker and MICROSOFT – To help people Why Vision Matters
global trainer A vision statement is more than
and businesses throughout the
world realize their full potential. branding, it:
here has
long META (FACEBOOK) – To ■ Sets Direction – a true North
Tbeen a give people the power to build that keeps leaders and teams
debate whether community and bring the world aligned.
a company closer together. ■ Drives Decisions – when
vision is faced with tough choices, the
simply a NETFLIX – Becoming the best vision reminds you of what’s
cheesy plaque global entertainment distribution most important.
service.
on the wall, or a tool for real, ■ Builds Culture – people want
positive behavioural change. SPOTIFY – To be a cultural to belong to something bigger
platform where professional
Here are some of the most than themselves.
inspirational (and effective) creators can break free…
vision statements from globally LEGO – A global force for That’s why the best vision
recognised organisations. Each Learning-through-Play. statements aren’t complicated. across the globe show up every I’d be happy to help. We offer
one is short, sharp, and powerful They don’t need jargon. They day with passion. And it’s the a complimentary consult to
enough to shape strategy and ADOBE – Changing the world simply tell you where the reason why our clients – business owners serious about
through digital experiences.
culture. organisation is heading – and whether in KZN, southern building “legacy businesses”
UBER – We ignite opportunity why it matters. Africa, Europe, the US, or – operations that can outlive the
TESLA – To accelerate the by setting the world in motion. owner.
world’s transition to sustainable Our Vision at ActionCOACH beyond – can see their
energy. RED BULL – To inspire and Business Coaching businesses as vehicles for Let’s explore what’s possible.
empower people to push their something bigger.
NIKE – To bring inspiration and At ActionCOACH, our vision
innovation to every athlete in the limits – in sports, culture, and has been the same for over 32 The Takeaway To your success: Trevor Clark
world. (If you have a body, you business. years: If your vision statement doesn’t T: +27 (0) 31 266 2258
E: mastery@actioncoach.com
are an athlete.) SPACEX – To make humanity “World Abundance Through make people sit up, smile, or feel W: www.mastery.co.za
multiplanetary.
GOOGLE – To organise the Business Education.” proud – go back to the drawing
world’s information and make it TED – Spread ideas. ■ It’s not just a slogan – it’s a board.
universally accessible and useful.
SHOPIFY – To make commerce compass. Great vision statements are
LINKEDIN – Create economic better for everyone. ■ It enrols people into a short. They’re bold. They enrol
opportunity for every member of SALESFORCE – “Providing community of business owners, and inspire. And, as these
the global workforce. coaches, and leaders who want examples prove, they can turn a
organizations with the power to business into a movement.
IKEA – To create a better know.” to make a difference.
everyday life for the many people. ■ It inspires us every day to help So here’s the question:
DISNEY – To entertain, inform What is your vision? And does it
APPLE – To make the best and inspire people around the entrepreneurs grow profitable make people want to follow you? SCAN TO
products on earth and to leave globe through the power of businesses that work without
the world better than we found it. unparalleled storytelling. them, freeing up time, creating Need a Second Pair of Eyes? BOOK
jobs, and ultimately changing | YOUR FREE
AMAZON – To be Earth’s most Notice how these aren’t lives. If you want an assist, either
customer-centric company, corporate waffle. They’re clear, ■ It’s the reason why thousands acid-testing your existing vision, STRATEGY
where customers can find and inclusive, and visionary enough of coaches and team members or crafting something new, SESSION
HYUNDAI SANTA FE HYBRID TICKS THE BOXES
Grant Adlam great debut. Under the bonnet sits a The electric motor fills in the setup starts to show its limits, of legroom, and still plenty of
1.6-litre turbo petrol engine paired gaps, ironing out turbo lag and but overall it’s impressively space for luggage. The big dual-
’m test driving a car that turns with an electric motor. Together making pull-offs quiet and calm and polished. Gear shifts pane panoramic sunroof floods
heads everywhere I go. Whether they deliver 175 kW and 367 Nm refined even my dogs didn’t are seamless, and the ride feels the cabin with light and adds to
II’m pulling up at the Radisson through a six-speed automatic notice when I started the car in confident and composed. the airy, open feel.
Hotel Durban Umhlanga or just gearbox to all four wheels. the driveway. When you push Comfort and convenience
Space-wise, the Santa Fe ticks
rolling into the gym parking lot, On the road, the system it harder, the petrol engine gets all the right boxes for families. are high on the list too. There’s
it’s clear that being behind the feels smooth and effortless. a bit more vocal and the hybrid There are seven seats, loads wireless phone charging, heated
wheel of a big, bold SUV has its and ventilated front seats, and
perks. Hyundai’s new 2025 Santa even heated second-row seats
Fe Hybrid is definitely one of those for those chilly mornings.
cars that loves the spotlight. Everything feels thought out and
Step inside and the good designed to make life easier.
impressions keep coming. The Hyundai has really nailed it
cabin feels solid and classy, with with this one. The new Santa Fe
clean lines and high-quality Hybrid is a big SUV that’s ready
materials all around. The for the future, combining space,
curved twin 12.3-inch screens safety, tech, and efficiency in
stretch across the dash, giving one seriously good-looking
it a sleek, modern vibe with a package. If you’re after a seven-
luxurious finish. seater that stands out and keeps
fuel costs down, this one’s
Hybrid Power
worth a test drive.
This is the first hybrid Santa Fe to
hit South African roads, and it’s a W: www.hyundai.co.za
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