Page 14 - KZN Business Sense 10.1 Page One Shaaz Moosa - CEO Supahot- Ebook

THE PARADIGM OF CONSCIOUS LEADERSHIP IN

THE MODERN BUSINESS WORLD

Anneme Coetzee, CEO, including sustainability, inclusivity, only beneficial for the ■ Enhanced Employee continuous learning and
NLP Master Trainer and ethical governance. It’s business but also ethical and Engagement: self-improvement. It requires
characterised by leaders who are just, considering the broader By fostering a culture of a commitment to personal
n an era where not only aware of their own beliefs, implications of their choices. respect, inclusivity, and development, ethical leadership,
the business emotions, and motivations but 4. Sustainability Focus: personal development, and a deep understanding of
Ilandscape also deeply attuned to the needs of They are committed to conscious leaders enhance the broader impact of business
is continuously their employees, customers, and sustainable practices, employee satisfaction and decisions.
evolving, the the planet. These leaders prioritise recognising the importance loyalty, which in turn boosts Conscious leadership represents
concept of long-term well-being over short- of environmental stewardship productivity and innovation.
leadership has term gains, fostering environments and long-term ecological ■ Long-term Organisational the future of business, where
success is measured not just by
undergone where trust, transparency, and health in their business Success:
a profound collaboration flourish. strategies. Businesses led by conscious financial performance but by
the positive impact on the
transformation. leaders often enjoy long-term
The emergence The Core Attributes of a 5. Holistic Perspective: success and resilience, as these world. As business owners,
of conscious leadership marks Conscious Leader Conscious leaders look beyond leaders prioritise sustainable executives, and managers,
a pivotal shift from traditional 1. Self-awareness: the immediate business growth and adaptability over embracing the principles of
paradigms, focusing on a holistic Conscious leaders possess a context to understand the short-term profitability. conscious leadership can lead to
interconnectedness of their
approach that integrates self- profound understanding of more sustainable, ethical, and
Positive Social and
awareness, ethical practices, and their strengths, weaknesses, actions with the global ■ Environmental Impact: successful organisations. In doing
ecosystem. They strive for
so, we not only contribute to
a commitment to the greater and the impact of their actions
good. As a master trainer on others and the environment. solutions that balance Conscious leadership drives the prosperity of our businesses
businesses to adopt practices
profitability with social and
but also to the well-being of our
in NLP (Neuro-Linguistic This self-awareness is the
Programming) Executive foundation for personal growth environmental responsibility. that reduce their environmental communities and the planet. The
Coaching, I’ve witnessed firsthand and effective leadership. The Impact of Conscious footprint and contribute path to conscious leadership is
the transformative power of 2. Empathy and Compassion: Leadership positively to society, aligning both a personal and professional
conscious leadership. This article They exhibit a genuine concern with the growing consumer quest, one that promises to
aims to demystify what it means for the well-being of their The influence of conscious demand for responsible brands. redefine the essence of success
to be a conscious leader and why team members, customers, leadership extends far beyond ■ Stakeholder Trust: in the business world. 
it’s crucial for business owners, and the community. This the confines of individual Transparency, integrity, and
executives, and managers today. organisations. It has the potential ethical practices build trust T: +27 (0)82 887 1600
empathy drives them to create to reshape industries, influence among stakeholders, including
inclusive and supportive E: anneme@trueawakenings.co.za
Defining Conscious Leadership societal norms, and contribute investors, customers, and the W: www.trueawakenings.co.za
workplace cultures. to the global movement towards community, which is invaluable
Conscious leadership is an 3. Ethical Decision-Making: sustainability and ethical business in today’s market.
approach that transcends mere Guided by strong moral practices. Here are several ways
profit maximisation to embrace principles, conscious leaders conscious leadership makes a The journey to becoming
a broader spectrum of values, make decisions that are not difference: a conscious leader involves

CELEBRATING 15 YEARS OF EXCELLENCE

cebolethu Group, one of respect, and professionalism. We and assistance to those in
the leading funeral service have always strived to redefine need, extending their services
Iproviders in South Africa, funeral services by delivering beyond the realm of funeral
is proud to announce and an exceptional level of care and arrangements.
celebrate its 15th anniversary in support to grieving families.” Icebolethu has transcended
the industry. Since its inception Throughout its journey, its traditional role as a funeral
in 2009, Icebolethu Group has services provider, evolving into
transformed the funeral service Icebolethu Group has a comprehensive lifestyle brand
continuously expanded and
landscape with its compassionate enhanced its services to better that recognises the diverse
approach, steady commitment cater to the diverse needs of its needs of its community. Beyond
to customer satisfaction, and its unwavering commitment
innovative solutions. clients. The organisation offers a
comprehensive range of funeral to compassionate funeral
Over the past 15 years, Icebolethu services, including repatriation, care, Icebolethu has embraced
Group has emerged as a trusted burial plans, cremation options, innovation by introducing
name in the industry, earning the tombstone installations, and the iSave Rewards Program. Icebolethu Group has evolved into a comprehensive lifestyle brand that
respect and loyalty of thousands bereavement counseling. The This groundbreaking initiative recognises the diverse needs of its community.
of families across South Africa group’s commitment to excellence reflects the company’s dedication
Icebolethu Group has been
and beyond. The group’s success is reflected in its state-of-the-art to enhancing the lives of its recognised on multiple occasions committed to its mission of
providing compassionate funeral
can be attributed to its dedication facilities, well-trained staff, and members beyond the scope of for its outstanding contributions services while continuously
to providing dignified and a dedicated team of experts who traditional funeral services. to the industry. The company
personalised funeral services, work tirelessly to ensure families iSave Rewards not only provides has received various awards, evolving to meet the changing
taking care of every aspect with receive the highest level of service financial security through funeral including the Standard Bank KZN needs of their clients. The group
aims to expand its reach further
attention to detail. and care. cover but also offers a unique Top Business Women Award,
opportunity for individuals to while maintaining the unparalleled
Icebolethu Group’s CEO, As part of the 15-year celebration, accumulate savings and enjoy Global Impact Award for Business standard of service that has
Nomfundo Mcoyi-Zondo, Icebolethu Group is planning a exclusive benefits, transforming Services and Community Awards, become their hallmark. 
expressed her gratitude on series of events and initiatives to Icebolethu into a holistic lifestyle Commonwealth Business Award
reaching this significant give back to the community it partner. This evolution showcases and Standard Bank KZN Top W: www.icebolethugroup.co.za
milestone, saying, “We are serves. These activities will include Icebolethu’s forward-thinking Brand Award, just to mention
immensely proud to celebrate 15 community outreach programmes, approach, redefining its role in the a few, which underline the
years of serving our community educational initiatives, community lives of its community members organisation’s commitment to
during their most challenging prayers, and partnerships with and reinforcing its commitment excellence and professionalism.
times. Icebolethu Group was built charitable organisations. The to being a trusted companion Looking towards the future,
on the foundation of empathy, group aims to provide support throughout life’s journey. Icebolethu Group remains

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