Page 16 - KZN Business Sense 10.1 Page One Shaaz Moosa - CEO Supahot- Ebook

“SAWUBONA” TO 2024

LAUNCHING A NEW INITIATIVE THAT AIMS TO COMBAT AGEISM AND ADVOCATE

FOR THE RIGHTS OF OLDER PERSONS.

n a world where ageism a binding legal instrument
remains a pervasive issue and foster a world that values
Ihindering the enjoyment and protects the rights of older
of human rights for many, The individuals. It is time to lift the
Association for the Aged (Tafta) veil of ageism and truly ‘see our
will be using their new Sawubona elders’. By actively participating
Campaign to address age in the Sawubona Campaign,
discrimination and promote the individuals can contribute to a
rights, protection, and dignity of more inclusive and respectful
older persons. society for people of all ages,”
said Shamam.
At the launch event, Femada
Shamam (Tafta CEO) shared the To sign the petition, visit the
following, “Age discrimination Sawubona Campaign tab on
often leads to elder abuse, as Tafta’s website (www.tafta.org.
older individuals are sometimes za). You can also stay updated
denied their fundamental rights and engage with calls to action
to protection and a life lived by following, liking and sharing
with dignity. The Sawubona Tafta’s social media pages. Use
Campaign seeks to challenge the hashtag #Sawubona2024 to
this deeply rooted problem by share your personal Sawubona
encouraging society to truly ‘see’ Tafta elder, Penny Naidoo presents the Sawubona Campaign poster initiative – whether it’s a story,
and appreciate the value and a commitment, or an action
contributions of older people.” that promotes inclusivity
will unfold throughout the Shamam encouraged signing the petition issued and appreciation for older
‘Sawubona’ – a Zulu greeting year via the organisation’s supporters of the organisation by GAROP (Global Alliance
that translates to ‘I see you’ digital platforms, introducing to join in the crucial movement for the Rights of Older individuals. 
– encapsulates the essence of various resources and by engaging on social media People) advocating for a UN
Tafta’s initiative to recognise opportunities aimed at and to participate in the Convention on the Rights of
and acknowledge the presence, fostering intergenerational campaign’s calls to action. Older Persons. This global
wisdom, and experiences of the connections and creating “Your first opportunity to effort aims to address ageism at
older generation. The campaign spaces that honour elders. support the initiative is by an international level through

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