Page 15 - KZN Business Sense-Vol6 No5
P. 15

A HISTORIC LEGACY WILL REFRESH TOURISM



             nterprise iLembe has     lull caused by the coronavirus   trade and investment and driving   vehicle, with the aim of playing a   destination, with a glorious
             launched a wine cellar at   pandemic. The event was also   economic development in the   vital and catalytic role in driving   coastline fringed by golden
        EBallito on the KwaZulu-      attended by the Mayor of      region.                       local economic development and   beaches, a green amazing
        Natal North Coast to celebrate   KwaDukuza Local Municipality,   The idea of the iLembe   growth in the iLembe District.  hinterland that is steeped in
        historical legacy whilst drawing   Cllr Dolly Govender, and Deputy   Vineyards & Winery Project was   “The Seventeen87 wine cellar is a   tradition coupled with the unique
        tourists to the region.       Mayor of iLembe District      conceptualised by Enterprise   new addition to the many tourism   cultural mix that provides
          Warm beaches along KZN      Municipality, Cllr Dolly Shandu.   iLembe with funding assistance   offerings on the North Coast set   fascinating insights into the
        North Coast; scenery resembling   “Potential travellers are urged   from the Department of   in the beautiful location of Sugar   history of this part of the country
        God’s own canvas; game parks   to get a better understanding of   Cooperative Governance and   Rush Park.               and province. Renowned golf
        and nature reserves; historical   the fun, affordable and exciting   Traditional Affairs.  “We look forward to the      courses, adventure activities,
        sites that shaped the nation; rustic   attractions on their own doorstep   Nevin Davidson from Sugar   continued support of all our   food and cuisine and world class
        and five-star accommodation   - take a sho’t left down the   Rush Park said that they were   partners and stakeholders in   accommodation are synonymous
        facilities, traditional and fine   coast to the North Coast, which   excited about the partnership with   making this project a success”.  with this destination. 
        dining venues will be joined   extends from Zimbali in the   Enterprise iLembe on the launch
        by the latest attraction – the   south to Amatikulu in the north,   of the Seventeen87 Wine Cellar.   The iLembe North Coast is
        Seventeen87 Wine Cellar.      extending inland to Maphumulo                               extremely blessed as a tourist   W: www.sugarrush.co.za
                                                                     “The wine cellar adds another
          The Seventeen87 wine cellar at   and Ndwedwe.             unique tourism experience to the
        the Sugar Rush Park in Ballito   With strict hygiene protocols   many product offerings already on
        was established to offer locals and   in place, the KZN North Coast   offer at the Park” said Davidson.
        visitors an experiential tourism   anticipates a bumper summer
        offering: a combination of ‘history   holiday season with a fun-filled   The wine cellar is a small and
        and wine’. The brand Seventeen87   programme of activities that   intimate setting, where one can
        pays homage to the King of the   will entice holidaymakers to   sample and purchase local wines
        Zulu Nation, King Shaka who was   descend in numbers to their   from the Seventeen87 brand as
        born in 1787.                 favourite destinations, many of   well as other partner brands such
          Enterprise iLembe CEO Nathi   which have discounted deals on   as Cathedral Peak. The Cellar can
                                                                    also be hired for private functions.
        Nkomzwayo told guests at a    accommodation packages.”
        ribbon-cutting ceremony that   Enterprise iLembe is the      Chairperson of the Board
        tourism along iLembe North    Economic Development Agency of   Khanyisani Shandu said,
        Coast has sprung back to life   the iLembe District Municipality.   “Enterprise iLembe was   Nathi Nkomzwayo, CEO of Enterprise iLembe and Cheryl Peters, Manager of
        with great gusto following the   It is responsible for promoting   established as a special purpose   Tourism, Investment & Marketing at Enterprise iLembe


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