Page 16 - KZN Business Sense - Vol6 No3 - eBook

BUILDING BETTER BUSINESSES

FOR A BETTER ECONOMY

David White, saved what I had written and of the hardest things to do…
Chairman, went to sleep. I woke up the But the waste generated by
BusinessFit next morning and read through entrepreneurial operations is of
what I had written the night such significance, that focus needs
before. It seemed a lot more than to be directed at creating more
am sure I remembered writing, and as I successful enterprises more often.
that read through it, it felt in a way The effect, of course, of successful
I everyone kind of inspired. The content was entrepreneurship is employment
went through then put into a booklet by Kerri creation – a global priority.
moments of Adlam of Top Business, and
concern Grant Adlam shared it with a few Processes in Effective Business
and anxiety KZN business leaders. Management
during the
COVID-19 A gentleman in Germany read The booklet speaks about the
lockdown. the booklet, and immediately processes in effective business
I was just contacted me and asked if he management in quite some
the same… might translate the booklet into detail, and shares with business
My rush of German. He did so… and it leaders and Entrepreneurs some
emotion came in the first week has now been made available basic facts about what it means to
of Level 5 lockdown, and feeling in German speaking European start and run your own business,
uneasy I went into my home countries. and what to expect along the
office, and sat in wonder staring path of growth and development.
at my computer. The information in the booklet BusinessFit has been in
is a simple summary of the larger
I had been in the United than COVID-19 challenges the space of helping to grow
Kingdom for the first week we have on earth today (and successful Entrepreneurs for the
of March, doing a B-BBEE tomorrow), and steps we need past eight years, and we have
explanation tour with Bruce to take to ensure we protect learned much on this journey.
Lennon (co director in our environment, and support But the fundamentals are as we
BusinessFit), and came back building better businesses for a initially envisioned, “a good
into South Africa just before the better economy. idea plus effective leadership
lockdown started. As I had been plus sound functional area
travelling abroad, I put myself Establish new norms in product support plus an engaging work
into self-quarantine, and so and service consumption environment equals success and
when the official lockdown came, There is no doubt that sustainability”. It is well to note
I was already in my third week of Entrepreneurs are critical in that if we were to improve the
staying at home. helping the economy to establish success rate of Entrepreneur set
up enterprises to only six out
The feeling I had that evening new norms in product and service of ten companies failing – we
was that the world is changing, consumption, that will result in would already have doubled the challenges often create pressure and provide energy (purpose)
that it is different from how it reduced waste, pollution, and number of successful enterprises in the day to day business to identify opportunities,
was yesterday, and different carbon emissions. But they too entering the market. process that more often than not overcome set-up inertia, and
again to how it will be tomorrow. are in many cases inefficient cause entrepreneurial businesses create goal directed momentum.
It was a frightening thought, influences in our economy due Entrepreneurs make up a small to fail. Their role is not to be bogged
as although the norms of our to their high failure rate. There but significantly important down in the administration and
society are not perfect in any needs to be a rehaul in the way part of the population, and The Entrepreneurs paperwork of their organisation,
way, there is comfort in knowing Entrepreneurs are guided to their role in society today is to Responsibility as their real value is in their
our somewhat predictable run their operations, as we need help to discover new and better The booklet helps to explain leadership of the organisation,
imperfect world. successful leaders to help create products and services that will that Entrepreneurs are most and to draw in experienced and
sustainable organisations that help to ensure we reduce waste, effective when they recognise it capable functional area experts
A Glimpse of Light employ people and have a positive pollution and carbon emissions is their responsibility to guide who are able to support setting
effect on stakeholders. whilst creating jobs. up and establishing quality
I had been asked a short while the organisation and its people
prior to the lockdown to address The Paris Accord speaks Entrepreneurs are those towards: meeting organisational assured financial, human
the clientele of an international about the world’s focus and business-minded individuals objectives (mission and resource, marketing, operational
organisation called PDA, who commitment to having zero who are focused on improving vision); ensuring operational and other functional area
provide behavioural assessment carbon emissions by 2050. customer satisfaction through stability; meeting compliance, foundations. 
tools to business leaders in 100 Many people are seeing that improved efficiencies in design, reporting and governance
countries around the world. this is just too long to wait, manufacture, and delivery standards; building a strong Please request a free “Building Better
My topic being how to support and action needs to be taken of products and services for functional support platform Businesses for a Better Economy” booklet
the growth and development immediately to affect positive a better world for all. They for the business to operate on; from Youshi Naidoo (youshi@businessfit.
of Entrepreneurs and SMEs. and effective change. are good corporate citizens, and meeting customer and co.za) if you are interested in reading more
Suddenly the two worlds: the understand customer and other stakeholder expectations. on this important topic. We look forward
emotion of uncertainty and There is a huge waste of stakeholder expectations, and to sharing this work with you, and to
change we were experiencing resources in the world today, but intentionally aim to create Successful Entrepreneurs encouraging the growth and development
and the responsibility of nothing more so than from the sustainable enterprises. recognise that they are the of your own enterprise.

preparing for an international negative effect Entrepreneurs leaders of their enterprise, W: www.businessfit.co.za
webinar collided in my head, and are having in the way they No Entrepreneur ever and that they mobilise intent
I saw a glimpse of light. pour raw materials, money and sets out to be a hopeless
time into start-up enterprises failure. However, business
I started writing the thoughts that just fail. There is no doubt administration complexities,
as they came into my head. I did that setting up and running a market conditions, customer
not get up from my desk for six productive, engaged, compliant changing needs and wants,
hours straight, and at midnight and sustainable business is one and cash flow and staffing

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