Page 13 - KZN Business Sense - Vol6 No3 - eBook

DENTISTRY: AN ESSENTIAL SERVICE DENTISTRY

In conversation with Dr Fareed Amod What services does Crown a client or a customer but wish to different ideas but similar visions & COVID-19
Dental Studio provide when build lifetime relationships with and quality of treatment. I would
r Fareed Amod of Crown dental treatment is required? them. love to extend this unique service
Dental Studio selected and approach to new places. The ccording to the
Ddentistry as an occupation Crown Dental Studio offers You are obviously business sky is the limit. Dental Association of
as he has been driven since the full range of dental services minded and have an enthusiastic Crown Dental Studio is one ASouth Africa (SADA)
childhood to help people in the including whitening teeth, business sense, how does that
medical field. In addition, Dr cleaning – scale and polishes, help you? of the few truly 24-hour dental dentists are essential health
Amod loves mental stimulation veneers, crowns, orthodontics, There are very few dentists who practises in Durban as this is not service providers and are
limited to emergency dentistry
and while he was exceptional at root canal treatment and are business minded and very few open during Level three of
mathematics at school he was implants. The removal of wisdom businessmen who are dentists. treatment.  the country’s lockdown.
not artistic and wanted to prove teeth is often done on a referral I wanted to combine the two
to himself that there was no skill basis as many practitioners prefer because I believe this could be T: +27 81 207 8621 However, dental practitioners
that a human could not learn if not to do this procedure. We even very successful if done correctly. E: info@dramod.co.za are potentially exposed to
W: www.dramod.co.za
they applied themselves – practice make mouth guards for sport Covid-19 through direct
makes perfect! players. Business has taught me that and contact transmission.
Most importantly and what most there are four things that you
Why should people take their people want is the replacement of never compromise on and I apply Exposure can occur via
dental health seriously? missing teeth. these in dentistry: face-to-face communication
Well, to be honest, prior to ■ Ethics and principles and through the generation
commencing my studies I was What makes Crown Dental ■ Integrity of significant amounts of
unaware of the importance of Studio unique? droplets and aerosols during
oral health. But very soon I learnt I have set myself up to be unique ■ Pride in your products and routine dental procedures,
that a tooth, one of the smallest and ironically my name Fareed services posing potential risks of
hard tissues in your body, can means unique in Arabic. One of ■ Quality infection transmission.
humble you. Whether you are a the ways that I go about being
prisoner, a parliament member, unique is that I am one of the How did you take your business Consequently, a set of
a street cleaner, a policeman, or only 24/7 hour accessible dentists and build up it up in such a small guidelines for practices to
even a fellow dentist, toothache is in the country. I have earned the space of time? follow have been set out by
unbearable. I don’t wish such pain trust from most of my colleagues It is hard work, perseverance, SADA.
on anybody and I don’t believe and when I get referrals from strong faith in the Almighty
that anybody deserves to go them, I initiate temporary relief and support from my parents. To ensure the safety of our
through tooth pain. or complete the first phase of And when life gave me lemons, I clients, Crown Dental Studio
I treat an old age home in my treatment and then send the planted a lemon tree. Dr Fareed Amod follows these guidelines and
area and there is one thing all patient back to that doctor. has implemented stringent
of the elderly people tell me, it is I pride myself on being a painless What is the vision for the future sanitation measures to protect
that they didn’t realise the value dentist but moreover patients love of your practice?
of their teeth until they had lost that I take a personal interest in I would love to grow a team of both staff and patients. 
them and had to wear false teeth. them. I don’t look at a patient as equally enthusiastic dentists with

HELPING BUSINESS OWNERS CONQUER COVID-19

arlene Powell is over their businesses to the next As a business coach, Marlene ActionCOACH Mission
an ActionCOACH generation or sell. will help business owners ActionCOACH is a team
Mbusiness coach who has to deliver the results they of committed, positive and
been coaching business owners In her own business, her first desire using proven tools, successful people who are always
for more than a decade. shift to accommodate lockdown methodologies and systems, striving to be balanced, integral
was to move to working online tested and perfected over tens
Marlene’s personal brand is and to learn about the various of thousands of businesses and honest. We will work within
defined by precision in all that communication platforms worldwide for over more than our “14 Points of Culture” to
she does so it is not surprising available such as Zoom or Teams. two decades. She will hold you make sure that everyone who
that the Westville based franchise accountable for your results and touches, or is touched by the
has consistently been placed in Says Marlene, “The lockdown just like a sports coach, push you ActionCOACH team, will benefit
the top 100 in the world. has made me a better coach. to perform at optimal levels. greatly and in some way move
They always say that to become closer to becoming the person
Currently, says Marlene, a great sailor you have to go “Either you can take ownership, they want to be or achieve the
“Anybody who is in business through a storm. This period has accountability or responsibility goals they want to achieve.
is an ideal client because made me more focused and has to achieve your dreams or you
everybody needs help during got me to really understand why can find blame, excuses or be in “Significantly, success revolves
COVID.” Generally, Marlene’s I own my business.” denial… The choice is up to you,” around the word action. We
clients include start-up explains Marlene. literally took a pact to take
businesses, businesses that are “Some of my clients have thrived ACTION and help our clients
growing, established businesses while others have been unable ActionCOACH has grown to to do the same. Results must be
whose owners want to enhance to generate an income – so there be one of the fastest growing forthcoming or else what’s the
their quality of life and those have been a variety of responses franchises in the world and point?”
who are wanting to sell or hand to COVID -19 restrictions on is the number one business
Marlene Powell the economy. The experience has coaching firm in the world. Whatever your goals are
provided an ideal opportunity for There are currently more than - ActionCOACH can help. 
As the first woman ActionCOACH franchisee in business owners to find out what 1200 ActionCOACH offices Contact Lauren on (031) 266 9394 to book
the true purpose of their business is
South Africa, and with more than 10 000+ coaching and to question whether or not the in over 82 countries; in South a Business Strategic Session.
hours, Marlene Powell has transitioned herself from a business has given them the results Africa there are 55 coaches. W: www.marlenepowell.actioncoach.com
generalist to a specialist in her field. As an internationally that they intended. This evaluation
certified business coach, Marlene provides business help, has forced business owners to
business advice, business coaching and mentoring assess their business models and
look at how they will survive and
services to small and medium sized businesses. thrive in the next decade.”

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