Page 51 - 2019\20 KZN Top Business Portfolio - EBOOK

The World Travel Awards 2018 saw Durban winning Helping to drive the latest campaign is a three-year
four awards. The Durban ICC received the honour of global partnership with media giant, Discovery. The
being Africa’s leading meetings and conference centre, partnership is across Europe, the Middle East and
lifting the trophy for the 17th time. The Port of Durban Africa and across 54 markets, including key tourism
received the trophy for being Africa’s leading cruise source markets for Durban and KwaZulu-Natal.
port. The neighbouring Hilton Hotel was named South
Africa’s leading business hotel, while the five-star Programmes on the city have also been flighted on
Oyster Box in Umhlanga collected the trophy for being National Geographic and many of South African
South Africa’s leading hotel. channels.
Durban Tourism hopes that its Visitor Marketing
The city is focussing on providing visitors with a unique
set of experiences that go beyond the beach and into Strategy, its partnership with its tourism ambassadors
the realm of Durban’s cultural and scenic diversity. and its travel trade relationships will continue to
Durban has a laid-back outdoor lifestyle, providing position Durban as a global tourism destination.
fun-filled activities ranging from mountain-biking and The overall aim is to drive significant growth in
diving, to deep-sea fishing, game viewing, or cultural domestic and international visitor numbers. The
and historical tours. current goal of Durban Tourism is for the city to be
These activities include a visit to the Markets of Warwick; the number one tourism destination in Africa in the
coffee at the Bike and Bean; the slides at uShaka Marine next five years and in the top 20 destinations in the
World; high tea at the Beverly Hills; a cocktail at the world by 2022.
Oyster Box; a shishanyama at Max’s Lifestyle; trails of
the Kranskop Nature Reserve; Zulu dancing at PheZulu
Safari Park; and mountain biking at Giba Gorge.
The popular beachfront promenade is a major
attraction and is currently being extended to run a full
10km from the harbour to Blue Lagoon, construction
on this will be completed in 2019.
Recognising that tourism is an industry that is never
static, Durban Tourism is committed to building and
defending the Durban brand, thus ensuring that it
remains not only the national destination of choice, but
also that of the global market. As part of building the
brand, Durban Tourism has a three-year partnership
with its tourism ambassadors - the Sharks, Ladysmith
Black Mambazo and the Golden Arrows.

Full Name of Company: Durban Tourism (Tourism the domestic and international tourism markets,
Authority of the eThekwini Municipality) and in so doing achieve cconomic development
Services: Tourist Services, Ricksha Bus Bookings, and facilitate job creation for the benefit of All the
Destination Marketing, Quality Assurance, Research, people of the metropolitan region.
Communications, Events Tourism KEY PERSONNEL
Events: Major tourism events managed by Durban Head Durban Tourism: Thulani Nzama
Tourism Include: Tourism Indaba Senior Marketing and Communications Manager:
No. of Employees: 40 Permanent Sbu Zondi
CONTACT DETAILS
VISION Physical Address: 90 Florida Road, Morningside, Durban,
To position Durban as a preferred “must visit” tourism South Africa
destination, providing a unique Durban experience
supported by world class facilities and infrastructure. Postal Address: P.O. Box 1044, Durban, 4001,
South Africa
MISSION Tel: +27 (0)31 322 4164
To market Durban as a “must visit” destination to Website: www.visitdurban.travel
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