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national trade routes or they should help to break down   is formalised by the large number of cluster initiatives
       the old apartheid living/working dynamics. Projects   which aim to draw to together experience and expertise
       are selected for their scale in terms of job creation,   from commerce and industry, labour organisations,
       investment size and potential revenue creation. Ideally,   government and academia.
       the projects should include a combination of uses    Under manufacturing, the following clusters or
       (retail, commercial and housing, for example) and   programmes are active:
       they should fit in with the United Nation’s Sustainable
       Development Goals.                   �  KZN Clothing and Textile Cluster (KZN CTC)
                                            �  Durban Automotive Cluster (DAC)
       The Point Waterfront Development, for example,   �  Durban Chemical Cluster (DCC)
       fits very well into the category of a catalytic project.   �  eThekwini Maritime Cluster (EMC)
       Some projections put the potential investment value   �  KZN Furniture Incubator
       at R40-billion and the number of permanent jobs   �  Agro-processing development programmes
       to be created at 6 750. It is an ambitious plan that
       is already linking the city’s beach promenade and    Research aims to find out how best to grow particular
       the harbour.                         economic sectors, and in-depth discussions are held
                                            about how to develop and grow value chains. The
       The Point Waterfront Development offers a property   wealth of KwaZulu-Natal is mostly consumed or
       use mix of office space, retail shops, residential   exported in its raw state - much more could be done
       dwellings and leisure options. The 55 ha site has   to add value through processing.
       already seen significant investment. A new cruise
       line terminal in the harbour, backing on to the   The priority sectors are:
       Point will dovetail well with the new atmosphere of    �  Automotive and allied industries
       the precinct.                        �  Logistics and logistics management
                                            �  ICT and BPS (Information & Comm’s Tech, plus
       Other major projects, amongst others, include the:     business process services)
       �  GO!Durban Transport Oriented Development,    �  Agri-processing
          which has already received major road upgrades    �  Life sciences (incl. Pharmaceuticals, medical
          and will be an even greater enabler of trade     device manufacturing, plus health facilities)
       �  Centrum Government Precinct which would    �  Tourism asset development
          formalise the relationship between buildings
          such as the International Convention Centre (and    Some of these initiatives play to the existing strengths
          extensions) and a related hotel, the library, council    of the regional economy, some seek to exploit newer
          chambers and the redevelopment of Gugu    avenues as in the emphasis on the environment and a
          Dlamini  Park                     growing interest in the oceans’ economy. A variety of
       �  Cornubia integrated human settlement development    projects link tourism, renewable energy generation,
          north of Durban, on 1 300 ha, a partnership between    recycling and job creation.
          Tongaat Hulett Development, the human settlement
          departments at national and provincial level and    There are various other broader programmes which
          eThekwini municipality            have their own goals, but there will be positive spinoffs
                                            for  the  targeted  sectors.  These  schemes  include
       �  Dube TradePort, the multi-modal facility at King    the drive to increase local content, boosting metal
          Shaka International Airport       fabrication across sectors, the promotion of black
       Cluster Initiatives                  industrialists, promoting exports and the over-arching
                                            eThekwini Industrial Development Policy Action Plan.
       Durban has a very diverse economic landscape,
       within which there are some large-scale enterprises.   Companies operating in these key sectors are invited to
       Cooperation  between  the  public  and  private  sectors   contact Invest Durban and benefit from these initiatives!
       Full Name of Company: Invest Durban  KEY PERSONNEL
       Nature of Business: Investment promotion for   Deputy City Manager: Phillip Sithole
       eThekwini Municipality               HOD: Russell Curtis
       Services / Products: “First Stop Shop” to attract,   CONTACT DETAILS
       retain, expand and facilitate foreign direct investment   Head Office
       into the Durban Metro. We provide marketing   Physical Address: 41 Margaret Mncadi Avenue, 11th
       support, free investment advisory services, project   Floor, Durban, 4001
       management assistance, opportunity identification,   Postal Address: P.O. Box 1203, Durban, 4000
       and regulatory process facilitation to Foreign   Tel: +27 (0)31 311 4227   Fax: +27 (0)31 311 4092
       Investors, plus local Empowerment Partners.  E-mail: invest@durban.gov.za
       Date Established: 2001               Website:  www.invest.durban
                                                  www.durban.gov.za
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