Page 50 - 2019\20 KZN Top Business Portfolio - EBOOK

DURBAN TOURISM

www.visitdurban.travel

SUMMER LOVE Sbu Zondi, a senior manager at Durban Tourism, said
visitors increased by 16% in 2018/19 with R2.7 billion in
Durban is a leading South African tourist destination direct spend. This resulted in a R4.5bn gross domestic
and is marketed globally by Durban Tourism, an product contribution.
official marketing unit that forms part of the eThekwini
Municipality. The strategic focus of Durban Tourism is to Of these 47% of domestic overnight visitors were
drive tourism and make it a key contributor to the local from Gauteng, 18% from the Western Cape and 9%
economy, thereby promoting economic upliftment for from the Eastern Cape. Swaziland was the highest
all its communities. foreign source market, followed by other Southern
African Development Community countries.
Durban Tourism has made considerable progress in
repositioning the city as a sophisticated destination British Airways (which now flies directly between
with an extensive variety of things to do. Though London and King Shaka international Airport)
the “Summer Love” campaign more than one million included Durban at the top of its Top 19 must-see
tourists visited the city during the December 2018 destinations for 2019. “Durban is a tropical, urban
festive season, a growth of 138486 visitors compared gem offering upmarket guesthouses, trendy bars
with 2017, which resulted in more than 9100 jobs being and stylish restaurants overlooking the azure
created, an increase of 1100 compared with the same ocean and sweeping beaches,” the airline said in
period the previous year. a statement.
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