Page 202 - KZN Top Business Portfolio 2018
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STAR RETAILERS











                                                         CEO: Ravi Jagadasan


                                            Their second store was opened in 2011, in Waterloo
       A SUCCESS STORY
                                            near Phoenix, and after this, they expanded rapidly,
       Star Retailers comprises seven independent Spar   with another store in 2014 in New Germany, two more
       supermarkets in the greater Durban area. Founded   in 2015 and one each in 2016 and 2017. The group now
       in 2008, with the opening of their first store,   comprises four SuperSpars (Starwood, Waterloo,
       Starwood SuperSpar in Phoenix, the group has grown   Seapoint in Durban Central and Chatsworth, their
       dramatically over the past 10 years. Turnover has   newest store) and three Spar stores (Golden Gate in
       increased by a remarkable 1500% over this time, and   Verulam, Chelsea Spar in New Germany and St Georges
       Star Retailers is recognised by both their customers   Spar in Durban Central).
       and the Spar Group as a success story.
                                            Unsurprisingly, Starwood SuperSpar is particularly
       Ravi and Serena Jagadasan  had limited retail   special to the Jagadasans, as it was their first store,
       experience when they decided to open their first   and it is where they began their retail journey, and
       store, and elected to take advantage of the expertise   while Starwood is the oldest store, it is doesn’t look
       available in a big group and bought a Spar franchise.   it!  The store has been extended and revamped three
       They surrounded themselves with a team of staff with   times since its opening ten years ago, growing from
       the right attitude to deliver world class service, and   1300m , to 2000m . 2
                                                 2
       have always relied on extensive training to inculcate   The Jagadasans attribute their success to the groups’
       the skills to support this.
                                            culture and the strategy which has been implemented.
       Since Star Retailers opened their first store, the group   The group’s name is Star Retailers and they use
       has  grown  to  seven  stores,  located  within  a  30km   the STAR acronym to describe their philosophy:
       radius with a staff of more than 1000 employees.   Success, Team, Attitude and Respect. For Star
























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