Page 204 - KZN Top Business Portfolio 2018

SUPERTECH GROUP

www.supertechgroup.co.za
with Supertech Pinetown opening for business in
A PROUD REPUTATION FOR SUCCESS
2016, while Shelly Beach and Pietermaritzburg were
The award-winning BMW Supertech Group consists successfully acquired in 2017.
of five dealerships, Supertech Durban, Supertech Customer Service
Pinetown (including Motorrad), Supertech Pieter-
maritzburg, Supertech Shelly Beach and Supertech Supertech dealerships are vastly different to other
Newcastle, making it the largest BMW Dealership dealerships. Salesmen do not approach customers as
group in KwaZulu-Natal. they enter, they are instead greeted by warm hostesses
and then the BMW Genius.
Headed by Shabir Tayob and his son Mohammed Ubaid
Tayob, Supertech is an established family run, privately These tech savvy geniuses provide prospective
owned business. Founded in 1983, the dealership buyers a host of information and product knowledge,
has built up a proud reputation for success and has a no-pressure explanation on the features of each
consistently exceeded its targets in all areas of operation. BMW. Customers relax in executive lounges, sip on
The after-sales service and customer satisfaction gourmet coffees and customise their own BMW on a
reliably boasting top placements in national scores as big screen. Ongoing communication is a key feature of
well as achieving national aftersales excellence awards customer relationship management. From the moment
in all departments. a customer contacts the dealership, to the delivery of
the vehicle, through to after sales service the customer
Today, Supertech boasts a state-of-the art dealership in is kept informed of all processes and options available.
Durban, which has been regarded as a benchmark for This ensures that all customer needs are known
BMW dealerships in the country. In addition, the Group and requirements met, as well as ensures that any
will be opening the doors of its brand new Supertech challenges may be handled timeously.
Pinetown dealership towards the end of 2018. The new
dealership is situated off the M13, between Pinetown Departments
and Kloof, bringing about the latest in technology, Supertech Durban is the head office of the Group and
innovation and design. has fully functional IT, media, marketing and human
The Supertech Durban dealership was newly opened resource departments. Every dealership has various
in January 2013, and is situated on the corner of departments, catering to customer needs. These
Solomon Mahlangu Drive and Bellair Road. The include new and approved used vehicle sales, finance
dealership has been built to BMW global standards and insurance, service, parts and accessories, an
to reflect performance, innovation and luxury, which approved panel shop (in Durban and Newcastle) and
are values associated with the BMW premium brand. administration. The state of the art service departments
The facility consists of a modern showroom with at all dealerships will provide a service booking within
double volume glass display frontage, a specialist 48 hours and provides a 24-hour tow-in service for
workshop, guaranteed original parts department and break-downs.
ample secure customer parking. Awards
With a keen eye on expansion, a major goal of the ƒ The Supertech Group walked away with six first
Supertech Group is to be the number one premium place awards at the 2017 BMW National Dealer
dealer group in the country, in the space of three years Sales and Aftersales Awards.
(2015-2018), the group grew from one dealership to ƒ Supertech Durban was awarded Retail Dealer of
five. Supertech Newcastle opened its doors in 2015, the Year in the Large to Extra Large dealer
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