Page 22 - KZN Chambers Business Sense - Vol4 No5

A MARKETABLE SUCCESS

n a previous issue of KZN increase to over 100. However, concessions, make for a hugely displays the market in all its North Coast property is highly
Business Sense, the impending the market is constantly growing personalised, customisable glory, highlighting activities and sought-after, this year more than
Ilaunch of Blythedale Coastal and organisers are always on the experience for consumers. People promoting the different vendors. ever. The market experience is a
Adventure Market (BCAM for lookout for new vendors. If you’re can choose to experience the This is recognised by the growing fun way for prospective clients
short) was discussed. Having had interested in setting up a stand, Blythedale Coastal Adventure online community, with the to view property, done through
several fruitful instalments since contact our event coordinator Market however they like – there “follower” count up to around agent-driven 4X4 trips, or pilot-
that publication, it seemed crucial Bron on 061 820 3518 or via email is a freedom of choice previously 450; who increase and engage on a flown helicopter flips (both free,
to communicate its ongoing at bron@elan.co.za. unseen in other markets in the daily basis. and immensely popular so far).
success, and increasing attractions. KwaZulu-Natal region. The
Blythedale Coastal Adventure The three elements that combine All of these attractions and
This unique and exciting Market aims to provide customers degree of openness cannot be to make BCAM so uniquely activities help make BCAM the
emphasised strongly enough.
adventure market is situated at with a consistently exciting Marketgoers have free roam to do exciting are the all-inclusive most epic market on the coast.
Blythedale Coastal Estate, 15 experience, by taking existing what they want, whether that is market, the adventure activities, Different people experience the
minutes north of Ballito. It’s open elements and adding to them in relaxing on the beach, browsing and the soon-to-be-launched same thing in different ways.
every Sunday from 9am-4pm, and new and interesting ways. The the market, participating in homemakers’ expo. The actual What has been evidenced is the
has a variety of attractions which goal is to provide marketgoers various adventure activities, market is further broken down way people create unique personal
entice people from all walks of with a unique adventure every or having beers in a festive into arts and crafts, farmers’ fresh adventures, according to their
life. Different aspects include a single week. environment. produce, and gourmet food. Food preferences. This variety will
craft market, a farmer’s market, an This is highlighted by the ranges from bakeries and shisa only broaden, as new stalls and
artisanal food market, and a whole numerous different musical acts The increasing popularity nyama, to burgers and ice cream, activities are being added every
lot of adventure. This epic market that have already showcased their of BCAM is epitomised by its with various halaal options. These week. Some notable new ones
inspires fun for the whole family; talents. These include Afritude, growing presence on social media. all combine to make this market include beer pong, trail walks/
as many happy marketgoers will The Meditators, Styler, Pierre de Blythedale Coastal Adventure inclusive to every South African’s runs/cycles, and Titon Arc, a
attest. Market on Facebook now has over palette. Paired with fine wine,
Charmoy, and The Kickstands. 1600 page “likes”, after only three good beer, and interesting blends charity that unites the fight
Gary called it “a ground- Upcoming acts include the likes events, at the time of writing. One of spirits, a festive atmosphere is against animal abuse. On that
breaking innovation for local of Qadasi and Maqhinga. Hosted user described the experience all but guaranteed. note, pets are welcome to attend
producers to showcase their by Danny Fisher and DJ Spike, as an “awesome market in an the market every Sunday. Another
products at the best market venue acts perform at the main stage in amazing setting”, with another Freedom means being able to exciting development is the luxury
in the world”. This marketer was the beer tent, and under cover of adding “So much to see and do. make your own decisions, and massage parlour that overlooks
one of over 3000 who attended the coastal forest at the Beach Bar. A full day coastal adventure for that is what this market offers the pristine Indian Ocean.
the inaugural event on the 4 Both venues are a hit, aided by the whole family”. These positive people. Free to enter, anyone with
November, who were served by the pedigree of KZN’s finest local comments add credence to the a slight sense of adventure can Everyone at Blythedale hopes
about 90 vendors. talent. page’s five-star rating. make this their regular Sunday you join us on any given Sunday,
hangout. Some even use this as an as well as for the Christmas
The second instalment saw These venues, along with The Instagram page opportunity to view properties for market, which is held on the 19th-
the number of small businesses the variety of attractions and (blythedale_coastal_market) sale at Blythedale Coastal Estate. 23rd of December. n

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