Page 12 - KZN Business Sense - 7.5 eBook

A VIRTUAL EVENT FOR THE DUNDEE JULY

he annual glitz and people who are from previously regulations. The event was The community of Umzinyathi the official banking partner for
glamour event, the disadvantaged communities. postponed in July as the country District were applauded for the Dundee July.
TDundee July rural horse was placed under Lockdown respecting the request for them
race, was a virtual event held MEC for Arts, Culture, Sport Level 4 regulations due to high not to attend the event, and In 2019, Ithala expanded its
on Saturday 14 August. This and Recreation in KwaZulu- numbers of Covid-19 infections. instead follow it on different involvement in the Dundee
popular event was established in Natal, Hlengiwe Mavimbela media platforms. “That is why July into fashion with a
2005 by the KZN Department described the 2021 Dundee July “I wish to thank the horse we partnered with SABC Sport, programme known as ‘The
of Sport and Recreation for as highly successful despite owners and jockeys for their Ukhozi FM, 1KZN TV and Legacy Programme’ which
the purpose of rural, social the event being hosted without understanding and cooperation community radio stations to focuses on creating sustainable
and skills development for spectators due to Covid-19 in making this event a success. bring the race into people’s rural development that goes
We only had 104 horses for this beyond initial contact between
year, instead of the over 400 homes,” said MEC Mavimbela. beneficiaries and benefactors.
that we normally have. This was The Dundee July has This has ensured that rural
done to ensure that we comply previously attracted over outreach, development, and
with the Covid-19 regulations,” 20 000 spectators from all over empowerment initiatives are
she said. KwaZulu-Natal, Eastern Cape, impactful and sustainable over
MEC Mavimbela added that Free State, Mpumalanga and a long enough time to make a
she was highly impressed by the Southern African Development lasting impact on communities.
standard of competition among Community (SADC) member Ithala’s mandate is to serve
the horses in each of the nine countries, Botswana and ordinary South Africans and
races that took place. Lesotho. Consequently, this help them to manage their
traditional tourism money- money and create wealth.
“All races were of high spinner event contributed R15m
standard. But I want to highlight to the local economy and created “This event which attracts
two races, one being the Ladies over 3000 temporary jobs. a large following provides an
Race that was named after ideal platform in which to
Mama Charlotte Maxeke, which Ithala SOC Limited, a bring affordable and convenient
was won by Londi Nxumalo 100% owned subsidiary of financial services closer to the
from Umgungundlovu, and the Ithala Development Finance people of KZN. As a pioneer
main race that was won by an Corporation – KZN’s provincial champion in banking the
outsider, Troublemaker from development agency – is sponsor unbanked in KZN, transactional
Amajuba District, with of the flagship event. Dr Thulani accounts will be opened for
Lungani Gamede as the jockey. Vilakazi, CEO of Ithala SOC participants to safely deposit
The horse surprised many Limited, said over the past five their participation fees and
people because no one expected years Ithala has partnered with winnings thus growing our
Left to right: Dr Thulani Vilakazi, CEO of Ithala SOC Limited and Xolani Troublemaker to emerge as the Department of Sport and transactional account base,”
Zulu, the Chairman of Play2Legal winner in this race.” Recreation, thus making lthala concluded Dr Vilakazi. 

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