Page 12 - KZN Business Sense 7.1

LEADING THE TRUCK MARKET

ith a rich heritage of factory warranty and a three-year After the sales executive has 7. Vehicle specifications after sales service and is open
47 years as a dedicated unlimited mileage rust warranty. met with a client a Unique on Saturdays for services and
WIsuzu Truck Dealer, Key Truck New Germany’s Selling Proposition (USP) is All this information results in does night servicing of trucks.
Key Truck New Germany formulated. Each truck starts a cents per kilometre running Overnight facilities for out-of-
supports the Key Motor Group fleet customers are rest with a chassis and through the cost calculation. An operator town drivers are available when
as South Africa’s largest privately assured of quality service. The truck science programme the who is doing logistics can trucks are being serviced. For
owned vehicle distributor to dealership’s sales executives truck is designed for its purpose. then work out what to charge peace of mind and convenience,
all fleet operations. Key Trucks take the time to obtain in-depth The USP is a seven-point customers in order to make a the dealership has 24-hour
and Isuzu are affiliated to a knowledge of each customer’s business plan proposal that will profit with that truck. security. “So, any time at night
nationwide and cross border operation in face-to-face assist the fleet customer with if a truck driver wants to leave,
network of 38 dealerships that appointments. “We want to find their decision to buy the vehicle. “The reason why we do this
offer a 24-hour service and out what is the need. We would The USP includes the vehicle: is because if that logistics he can take the truck and go
back to Jo’ burg,” explains
breakdown recovery. like to take the guess work out business fails, we as Key
of trucking,” O’Neill explained. 1. Payload and payload Truck New Germany fails,” O’Neill. “We also have a truck
Isuzu Trucks is the market distribution commented O’Neill. We see parts department and an Auto
leader in the medium, and heavy He added, “There are four 2. Routing with waypoints for ourselves as the experts that Body Shop for accident repairs
truck segments and has retained important facts we keep in our customers can rely on as well as Key Hire if companies
the number one position for mind when we deal with fleet delivery for advice. There are a lot of want to hire vehicles. The
seven consecutive years in the customers. The first thing 3. Performance summary, hurdles but there are a lot of Isuzu brand offer break down
commercial truck segment. is the customer’s profit and average fuel consumption facilities.” 
convenience. The second is that per hour, average speed customers that need us. We
The range of commercial trucks we try to provide value adding take it quite seriously at New
available are: solutions for the customers. 4. Vehicle finance options such Germany that you have to buy
■ The N-Series in the medium Thirdly, we would like to act as full maintenance lease, the right truck,” says O’Neill. For more information contact
segment 1.5 – 5 ton market as a consultant – we want to month to month lease or In addition to sales, the New T: +27 (0)31 713 3111
■ The F-series in the heavy be the go-to person for expert instalment sale E: patrick.oneill@keygroup.co.za
segment 5.7 – 18.7 ton market advice. Lastly, we want to 5. Vehicle service or Germany dealership offers W: www.keyisuzutrucks.co.za
■ The FX-series in extra heavy build a long-term business maintenance plan
17.5 – 19.9 ton market and relationship. We firmly believe 6. Vehicle costing breakdown,
truck tractor market
at Key Truck New Germany including fixed costs such as
All Isuzu trucks come with that buying is a moment but to driver wages and insurance
a two-year unlimited mileage own a truck is a lifetime.” and variable costs such as fuel

A PASSION FOR CUSTOMER SERVICE

atrick O’Neill, the Fleet at the Pietermaritzburg Key
Sales Director at Key branch. O’Neill joined Key
PTruck, New Germany has Trucks New Germany as a
had a long history of working in salesman.
the motor industry.
After six months, he was
O’Neill started as a technician promoted to manager and
with Key in 1993. He explained one year ago was provided an
that he really loves to work opportunity to buy shares in the
with cars but after a year on company and became a director.
the bench his enjoyment of He now leads a team of four
interfacing with customers saw highly trained sales executives
him being promoted to service to support fleet companies.
advisor. He progressed through
several roles within the branch “I see myself as a leader. I will
– director, foreman, workshop never expect something from
controller, sales manager and my sales staff if I can’t do it.”
after sales director.
“I have a passion for
His solid performance customers and a passion for
resulted in him spending four Isuzu. I spend a lot of time with
years running the workshop them,” said O’Neill. 
Patrick O’Neill

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