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28 Big Data Analytics for Connected Vehicles and Smart Cities Questions to Be Addressed 29

do travelers need? What is the best way to deliver it to them? What is the best
way to influence traveler behavior through the delivery of traveler information?

How Will Better Information Change Travel Behavior?

Posing this question requires a definition of “better” when it comes to traveler
information. There are probably multiple dimensions to “better,” including
faster access to information, better quality information, and more complete
and more timely information. If these can be delivered, then what changes can
we expect in traveler behavior. How will decision quality information change
traveler’s choices when it comes to choice of route, choice of mode, and timing
of the journey? These are important questions in the definition of strategies to
manage capacity and demand for transportation.

2.9 What Do We Do with the Questions?

All of the questions that have been identified in the preceding text can be ef-
fectively and completely addressed using a data lake and analytics. It is hoped
that defining and describing these questions will widen the scope of awareness
of possible actions. This is important as questions are typically framed by a
perception of what is possible. It would be valuable at this point to identify the
questions that directly address your current needs, issues, problems, and objec-
tives. It is also useful to start thinking about the opportunities and challenges
that are related to answering the questions, so advice on how to address those is
contained in Chapter 12.

References

[1] Palmisano, S. J., “A Smart Transportation System: Improving Mobility for the 21st Cen-
tury, Intelligent Transportation Society of America, 2010 Annual Meeting & Conference,
Houston, Texas, May 5, 2010. https://www.ibm.com/smarterplanet/global/files/us__en_
us__transportation__ibm_samjpalmisano_smartertransportation_systems_05052010.
pdf., retrieved July 27, 2016.
[2] “V2 V: Cars Communicating To Prevent Crashes, Deaths, Injuries,” U.S. Department of
Transportation website, https://www.transportation.gov/fastlane/v2v-cars-communicat-
ing-prevent-crashes-deaths-injuries retrieved July 27, 2016.
[3] The National Intelligent Transportation Systems Development Program, http://www.
iteris.com/itsarch/html/user/userserv.htm. retrieved on July 27, 2016.