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strategy to assure the consistency of its processes, personnel and vendors, an organization would not
be able to offer an acceptable standard of quality of operation to please its clients. The quality of
service provided on the Internet is critical for the interaction between the user and the Internet,
particularly on e-commerce platforms. Wu (2011) published a report on the interaction between the
cost of online systems, consumer retention, the efficiency of online systems and consumer satisfaction
with e-commerce. In the research, it is stated that e-commerce quality does not affect e-customer
satisfaction directly, but it affects consumer e-tailers. It can be shown the significant influence of
quality of e-service implied on customers’ e-satisfaction on the online platform.

Security is viewed as a significant factor by online customers (Eid, 2011). Security is defined as a
website's ability to protect shoppers' personal information from unauthorized data use during online
transactions. Security can be classified into two categories: the first is information and exchange
security, and the second is consumer validity (Guo, Ling & Liu, 2012). Concerns about security in the
digital sector can be reduced to concerns about client validation, information issues, and data
exchange concerns (Ratnasingham, 1998). Because online shopping often implies payment via debit
or credit card, online customers occasionally devote their attention to the retailer's information as a
measure of protection (Lim & Dubinsky, 2004). Customers' desire to visit online merchants and make
purchases is typically decided by their trust in providing personal information and making payments
by credit or debit card (Whysall, 2000). By and large, internet shoppers will purchase an item from a
seller they trust or a brand they are familiar with (Chen & & Dubinsky, 2003). As indicated by earlier
research (Elliot & Fowell, 2000), as views of security risk decline, e-customer satisfaction with online
store information looks forward to going up. Effective security is critical for enhancing online
consumer happiness. As a result, the preceding highlights the critical nature of security in e-commerce
as one of the primary criteria purchasers examine when selecting whether or not to make an online
purchase. Thus, internet businesses must design their websites to ensure client satisfaction and the
development of long-term partnerships. As previously stated, internet security and e-customer
happiness are positively correlated.

Product quality has a favourable effect on e-consumer satisfaction in online commerce. According to
Jarvenpaa & Todd (1996), the term "product quality" refers to the standard that is anticipated of a
product's performance. The perceived quality of the product is a judgment of the buyer regarding a
higher overall performance of an item (Chen & Dubinsky, 2003). Patterson (1993) stated that the most
significant variable identified for customer happiness is attention to perceived product performance.
They regard quality as their first thought when customers shop on the internet.

While internet purchasing can never allow buyers to touch or to feel the product easily, on-site
comments can nevertheless illustrate the product's quality somewhat. For example, when a product
meets the wishes of the customer, customers are content and think the product is appreciated or they
believe that the product performs better. The satisfaction of the e-customer can therefore grow. The
link between product quality and e-customer satisfaction is therefore favourable.

The quality of the information and data of a website depends on the usability of its contents.
Kateranttanakul (2002) recommended the availability of the site information should facilitate the
recognition of lower risk for consumers and clearer reasons for taking decisions and facilitate the
decision making and, in effect, impact on the customer loyalty and the desire for online purchases. It
is related to the media richness theory (Daft & Lengel, 1986), showed the importance of information
shared by a network in terms of quality, reliability and accuracy. Cheung & Lee (2005) concluded that
the trustworthiness of data has a significant impact on consumer loyalty and consistency, web design,
and timeliness in Internet buying. A model was created to handle customer satisfaction factors for
online purchases.

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