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Table 4. Frequency of Using E-Commerce Platform
Cumulative
Frequency Percent Valid Percent Percent
Valid Below 2 times per week 51 38.3 38.3 38.3
2 – 3 times per week 43 32.3 32.3 70.7
4 – 5 times per week 20 15.0 15.0 85.7
6 – 7 times per week 6 4.5 4.5 90.2
More than 7 times per week 13 9.8 9.8 100.0
Total 133 100.0 100.0
From the results, most of the respondents using e-commerce platforms below 2 times per week with
51 respondents (38.3%). After this, the respondents using the platform 2 – 3 times per week with 43
respondents (32.3%). While 20 respondents (15%) are using it 4 – 5 times per week, 6 respondents
(4.5%) are using it 6 – 7 times per week, and 13 respondents (9.8%) using it more than 7 times per
week.
Table 5. Monthly Spending on E-Commerce Platform
Cumulative
Frequency Percent Valid Percent Percent
Valid Below RM 100 65 48.9 48.9 48.9
RM 100 – RM 300 37 27.8 27.8 76.7
RM 301 – RM 500 11 8.3 8.3 85.0
RM 501 – RM 700 10 7.5 7.5 92.5
More than RM 700 10 7.5 7.5 100.0
Total 133 100.0 100.0
Monthly spending is one of the ways we may determine the respondent's willingness to pay for
buying items online. The majority of the people spend RM100 and below with 65 people (48.9%).
There are 37 respondents (27.8%) who spend about RM 100 – RM 300, 11 respondents (8.3%) spend
about RM 301 – RM 500, and each of 10 respondents (7.5%) are spending about RM 501 – 700, and
the category of spending RM 700 and above.
As people nowadays like to shop especially online, there is a lot platform to be chosen. We listed
Lazada, Shopee, Taobao, Hermo, Zalora, Others (such as Facebook, Instagram, etc) in our
questionnaire. The majority of the respondents visited Shopee with 46 respondents (34.6%), then
Taobao with 35 respondents (26.3%), and Lazada with 26 respondents (19.5%). While there are 21
respondents (15.8%) who are buying things from Facebook and Instagram, 4 respondents (3%) from
Zalora and 1 respondent (0.8%) from Hermo.
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