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Challenges 2: NGOs Rivalry
               There  has  been  an  increasing  number  of  NGOs  worldwide.  The  most  notable  increase  in  NGO
               numbers has occurred in India with 3.3 million (Srivastava & Tandon, 2005). The National Center for
               Charitable Statistics (2020) reported that the number of registered NGOs in the United States also
               increased  by  approximately  1.5  million.  The  number  of  registered  NGOs  in  the  United  Kingdom
               increased  by  over  200  000  (Clark,  2020),  while  the  number  of  registered  Australian  NGOs  has
               increased  to  60  000  (Australian  Charities  &  Not-for-Profits  Commissions,  2020).  The  number  of
               registered NGOs in Malaysia also experienced an explosion. The Registrar of Society (ROS) Malaysia
               (2021) reports that the NGOs number has increased by over 20 000. Due to the increasing number of
               NGOs worldwide, including Malaysia, they experienced intense rivalry to get donor funds (Arhin,
               2016). Then  those  NGOs  struggle  to  get  limited  funding  (Werker  &  Ahmed,  2008).  For  example,
               NGOs  conduct  a  humanitarian  mission  for  flood  victims  (Sheate  &  Partidário,  2010).  Donors
               nowadays have a great demand from NGOs to provide funding, such as the donors required for proper
               paperwork and transparency funding flows. However, some NGOs lack knowledge in preparing for
               paperwork and are unable to provide a proper funding statement (Abouassi, 2013). Considering this
               situation, NGOs have to compete with other NGOs to attract donors in providing funding. Thus, the
               NGOs rivalry is a part of the most significant challenge for NGOs to obtain the donors’ funds.

               Challenges 3: Restrictive Requirement of Donor Funding
               Donors are becoming increasingly selective in their funding of NGOs. Donors have the requirements
               to  spend  their  money  on  NGOs  (Doornbos,  2003).  Among  them  are  Malaysian  NGOs  should  be
               registered in the Malaysian ROS, NGOs programs must have an enormous impact on the community
               and  good  financial  reports.  First,  registered  NGO  programs  are  legal;  thus,  the  donor  has  more
               confidence  to  spend  their  funds  on  NGOs  (Fafchamps  &  Owens,  2009).  Second,  NGOs  provide
               programs that have a beneficial impact on communities. For example, NGOs support single mothers
               with training and skill

                                                       Conclusion
               NGOs require funding sources to survive (Pfeffer & Salancik, 2003). Most NGOs are heavily reliant
               on external sources for funding. However, reliance on external sources is challenging. The previous
               discussion  noted  that  there  are  numerous  challenges  of  donor  funding  for  NGOs.  Among  the
               challenges are the inconsistent and limited funding, NGOs rivalries, restrictions on donors funding
               requirements, the shift in donors funding priority and donor discrimination that can impact NGOs’
               operations and lead to termination. A better strategy needs to be explored by the Malaysian NGOs to
               minimise the funding challenges. Froelich (1999) argues that NGOs change their understanding of
               donors’  perception  by  adjusting  or  modifying  their  goals  or  mission  to  meet  the  donors’  criteria.
               Mitchell  (2012)  reported  that  NGOs  have  to  diversify  the  funding  sources  to  avoid  becoming  too
               dependent  on  any  single  source.  It  involves  income-generating  activity  from  sales  of  goods  and
               services and entrepreneurship activities (Froelich, 1999; Khieng & Dahles, 2014). Otherwise, Suárez
               and Hwang (2012) also suggest that NGOs could look for prospects of collaboration and donations
               with government agencies, corporations and individuals. This way, NGOs may be able to minimise
               the funding challenges and external control. Therefore, further study is to explore strategic approaches
               for  funding  acquisition  in  Malaysian  NGOs.  Hopefully,  such  a  new  strategic  approach  would  be
               beneficial to enhance the usefulness of Malaysian NGOs activities for funding acquisition. It also can
               provide a guideline of funding acquisition which is beneficial to the NGOs themselves.

               References
               Abouassi, K. (2013). Hands in the pockets of mercurial donors NGO response to shifting funding priorities.
               Non- profit and Voluntary Sector Quarterly, 42(3), 584–602.

               Adams,  S.,  &  Atsu,  F.  (2014).  Aid  dependence  and  economic  growth  in  Ghana.  Economic  Analysis  &
               Policy, 44(2), 233–242



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