Page 7 - FREN-C2021 PROCEEDINGS

solution.

Therefore, the purpose of this study is twofold; first, to propose automation workflow for event
management in the context of innovation exhibition and second, to briefly explain the design and
development of a new secretariat management system. The subsequent sections are structured as
follows. First, we explained the literature review of the study, second, we discuss the methodology of
the study. Third, findings are described. Fourth, the discussion and conclusion of the future study were
outlined.
Literature Review
Event management is a multi-billion industry (Lee & Taylor, 2005; Shannon, 1999; Miller, 2010;
Glahn, Israel, Rose, Schulz, Sharma, & Wall, 2019; Haugen & Krumer, 2021). However, the
emergency of COVID-19 has caused a great downfall to most of the event management players, to a
total of over 1000 billion (Madray, 2020). The impact of COVID-19 does not end in the live event
industry; it also impacts several industries such as education, tourism, hospitalism, e-sports, etc. For
example, UNWTO (2020) reported that the tourism industry was badly hit; international arrival
dropped by 73% worldwide; subsequently, in the context of Malaysia, the international arrival and
tourism dropped slightly higher to 83% reduction.

In the context of information system management, the pandemic of COVID-19 offers to improve
opportunities and demand (He, Zhang, & Li, 2021). Many systems were developed to cater for a
different kind of application to tackle the pandemic of COVID-19. For example, Yuan and Chung
(2021) work on information system management by proposing the best practices of software
engineering that are based on web applications. They concluded that (1) the design and development
should consider adopting Object-Oriented Design and MVC to ensure logical and more structural
design, (2) the importance to ensure that MySQL table and columns follow its designated rules, and
(3) the importance of database integrity.

In another work, Julian and Triayudi (2021) investigate the level of user satisfaction of the event
management system due to several reasons (1) cost of processing, (2) human resources, (3) long
queuing, and (4) data loss. The findings of the study indicated that most respondents are very satisfied
with the usage of the event management system. Moreover, it is found out that the management of a
free event is more intense and involves more tasks compared to the paid events; there the
development of the event management system must put these issues into consideration in the design
and development process.

Methodology
The study follows several empirical stages. First, a content analysis was conducted to identify the
automation workflow of event management. Second, Joint Application Design (JAD) session was
conducted with several respondents to gain insight into the requirements and needs of the stakeholder.
Third, the proposed information system was developed based on Rapid Application Development.

Content analysis was performed in two phases. First, we study related literature on event management
and information system management related to the design and development of similar information
systems. In the second phase, we look upon reports, forms, and procedures from several innovation
events (Kelantan International Learning and Innovation Exhibition 2019, Virtual innovation
Competition 2020, and International Information Management Online Showcase 2020).

Joint Application Design (JAD) session was conducted with several stakeholders that have the
following characteristics: (1) number of academic experiences of more than 5 years, (2) possess
experience in managing events related to innovation, and (3) previous experience as participants of

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