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54  4  Choosing the Right Method: Reinforcement vs Punishment

              The  basic  explanation  of  reinforcement
  VetBooks.ir  and punishment is relatively straightfor-  Punishers also can be unconditioned or
                                                       conditioned. Unconditioned punishers can
            ward: most zoo professionals who train do
                                                     that decreases behaviour. There are also many
            not have difficulty understanding the con-  be anything the animal perceives as aversive
            cepts as described above. When faced with   things in an animal’s world that may not be
            the many types of reinforcers and punishers,   initially aversive but the animal learns to dis-
            however, even an experienced trainer can   like them, for example, a crack of a tree limb
            get confused and feel uncertain about how   indicating the approach of a predator and cer-
            to apply them.                           tain people who are aversive, all of which
              Consequences can be either unconditioned   would be considered conditioned punishers.
            or conditioned. Unconditioned reinforcers   Primary reinforcers and punishers are gener-
            include food, water, social interactions, and   ally considered more effective when training
            anything that serves a biological need. These   behaviour because no previous learning his-
            types of reinforcers are often referred to as   tory is needed to make them effective (Chance
            primary reinforcers. But animals can learn to   2009; Kazdin 2001; Pierce and Cheney 2008).
            accept other things including a clicker, a   However, when used properly, both condi-
            whistle, or a word like ‘good’ as reinforcers. If   tioned reinforcers and conditioned punishers
            the trainer pairs those sounds with food on a   can be effective and useful in training behav-
            regular basis, they may become conditioned   iour (Chance 2009; Ramirez 2010; Pryor and
            reinforcers, also referred to as secondary   Ramirez 2014; see Figure 4.1).
            reinforcers. When trainers work closely with
            animals, other conditioned reinforcers may
            be established; animals may learn to appreci-  4.3   Choices, Choices, Choices
            ate a rub down or the opportunity to play
            with  a  toy  as  these  are  also  referred  to  as   Most behaviours can be trained using any of the
              conditioned reinforcers that can be used   consequence options outlined in the  scientific
            to  increase the frequency of behaviour.   literature (see Chapter 1). It is precisely because




























            Figure 4.1  In this example of a zoo animal training programme, the bear has been reinforced when a keeper
            touches a part of its body; this type of behaviour facilitates different husbandry goals including health
            cheques. Source: Steve Martin.
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