Page 25 - DNA Distribution Strategy
P. 25
Threats
Amazon / E-commerce
Confusing relationship process for salons
Distrust of Manufacturers
Industry is modernizing - Amazon Business, Digital Education
Diversion
Premium pricing in some cases
Large manufacturers sell direct & buy business of market leaders
• Distributors and salons have to provide
service and value more than ever before due
to the convenience and ease of e-commerce
• Many salons do not understand the
distributor model. The distributor can
impact of reputation so clear communication
is necessary
• Distributors must modernize to service their
customers with convenience and ease going
forward and provide the highest level of
service
• With Davines available on Amazon / E-
commerce at MSRP distributors must realize
the importance the following our pricing
• Distributors and manufacturers must work
together to secure market leader salon and
share the expense involved
