Page 21 - DNA Distribution Strategy

DISTRIBUTOR SWOT ANALYSIS

Strengths Weaknesses

Knowledge of the industry Many not aligned with brand values
Knowledge of their territory Coverage of entire territory with DSCs
Quick Shipping Staff turnover affects service consistency
Communication with salons Tight with money
Long term relationships Demotivated DSCs in many cases
"Shop Local, We're Family Owned, We care about our community" Cherry picking and limited assortment in many salons
Lack of Focus - Too many brands in many cases
Inconsistency among distributors - policies, offerings

Opportunities Threats
Suites Amazon / E-commerce
Digital Prospecting Confusing relationship process for salons
Salon E-commerce Distrust of Manufacturers
Digital Meetings Industry is modernizing - Amazon Business, Digital Education
Sales Training Large manaufacturers sell direct & buy business of market leaders
Focus on color (no e-comm competition within Davines) Premium pricing in some cases
Diversion