Page 24 - DNA Distribution Strategy

Opportunities

Suites

Digital Prospecting

Salon E-commerce

Digital Meetings

Sales Training

Focus on color (no e-comm competition within Davines)

• 89% of salon business in North America will

be suites by 2023 L’oreal Market Research
• Suite Intro Kit

• Use social media to build relationships and

generate leads

• Lead generation through targeted social
media ads paid by marketing allowance

• All distributors must provide a platform to

assist with e-commerce or participate in
Davines affiliate program

• More meetings with Distributors, DSCs,

Salons via Zoom or Teams

• Train DSCs to become modern salespeople
using all the tools available today

• Davines color is only available through

distributors – maximize this segment