Page 20 - Wells Fargo Bank (C) Teaching Note

SWOT

Wells Fargo’s success is built on a cultural and economic

model that combines deep customer relations and an

actively engaged sales culture. The company’s operating

philosophy includes the following elements:

Vision and values. Wells Fargo’s vision is to “satisfy our

customers’ needs, and help them succeed financially.”

Weak international presence
Size/Strong Brand Name
Over dependence on U.S.
Market leader in U.S.
Asset quality
Strong distribution network
US/Global Reputation

Strong core banking growth Unethical practices

Broad product and service Legally cannot grow its asset base
innovation 2018

Brand Loyalty
Positive outlook for U.S.
Increased compliance costs
Technology development first
mover advantage Increasing rules and regulations

New product and services - Card Volatility in financial markets
payments Public perception

Legally cannot grow its asset base
2018

Diagram 4: Wells Fargo Bank