Page 25 - Wells Fargo Bank (C) Teaching Note
P. 25

2. Increase ‘switching cost’ for customers – the more
                         products the customers have, the less likely they are


                         to change to another bank.


                                       Compensation model resulted in making the
                                       company’s core values redundant

                                       High pay disparity between top executives and   Governments have
                   Violations at
                                       employees                                       abrogated
                   banks have
                                       Should Stumpf operate as both CEO and           responsibility to
                   become              Chairman?
                                                                                       the banks. Change
                   common as
                                                                                       will take time.
                   people
                   involved in
                   them rarely

                   face criminal
                   charges.



















            Industry operated                                                              Due diligence

            in oligopolistic                                                               within WF had
            fashion                                                                        in effect
                                                                                           collapsed



                                                                                         Managers actively
                 Employees regularly                                                     coached workers on

                 expected to force                               Banking environment     how to inflate sales
                 “unneeded and           Senior management       lacked checks &         numbers. - Managers

                 unwanted” products      set aggressive sales    controls whilst WF’s    were highly
                   on customers to satisfy   target.             compensation model      compensated for
                 sales goals. - If       Received huge           served as driving force   hitting performance

                 employees didn't meet   performance bonuses     for unethical           targets
                 the quotas, they lost   and increase in bank’s   behaviour
                   their jobs            profits.
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