Page 5 - Wells Fargo Bank (C) Teaching Note
P. 5
Issues
1. Use of incentives in a business model
2. Senior Management responsibility and
accountability
3. Ethics, Reward and Punishment
Questions
1. Companies do not exist in a vacuum. They must
respond to changes in their environments. Assess
the degree of success Wells Fargo had during the
period of the case study.
2. Evaluate the strategic leadership at Wells Fargo and
determine how ethical their behaviour was and what
role hubris played in it.
3. Examine the culture developed under John Stumpf
and assess its impact on the company’s performance
and perceptions of its ethical viability.
