Page 27 - Brewdog Teaching Notes

crowdfunded capital without having to bend itself to

financial targets set by banks or investors.

BrewDog’s customers (Punks) are fans before they are

investors, they

• Appreciate the products

• appreciate the ethos of the company,

• enjoy the special offers that come from being a part
owner of the business, and

• enjoy the kudos associated with what for many may be
their first equity investment.

But BrewDog had effectively changed the financial paradigm

by placing its customers at the heart of its operations.

Where the UK and USA have seen a small boom in
crowdfunding projects. Websites such as Seedrs and

Crowdcube have new projects launching weekly, with

startups and small businesses BrewDog took the concept to

a different level.