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Starbucks,

               Microsoft, and
               Amazon.com.



               He went from not knowing a thing about finance to
               becoming actively involved in managing his portfolio, which

               included everything from stocks and mutual funds to

               property. He alsorecognised how things in the music

               industry had changed from his time with Guns & Roses
               which he left in 1997:


               “We were playing shows then where shows were a loss

               leader to sell albums. Now it’s completely the opposite,” he

               said. “You make the most off your ticket receipts and T-

               shirts. Now the sexy thing is ‘How many T-shirts did you sell,’
               not records. No one talks about records.”He had realised

               two things:



               1) that he was pretty good at money management and
               2) fellow musicians were comfortable being counselled by

               him because he didn’t “wear a suit” and therefore wasn’t

               representative of ‘The Man’.


               Once the word spread that Duff knew his numbers, his

               phone started ringing. Other musicians were regularly
               looking for financial advice, which inspired the idea of

               creating a company which would bridge the the gap

               between musicians and their money and the best way of

               looking after it. October 2011, saw Meridian Rock Capital
               Management, was launch, gear towards musicians with

               Andy Bottomley, a British investor and former banker


               . Company Description:
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