Page 35 - Articulate Files
P. 35
Tyrrells Chips
Start-Up, Marketing, Production, Supply Chain
Tyrrells Crisps
In 2000, after twenty
years in farming
potatoes, William Chase
was faced with potential
business failure when
McCains refused his
chipping crop. He was
saved by Kettle Chips
who stepped in and
bought it. Chase loved
farming but his traumatic experiences, especially those
associated with the large supermarkets, which squeezed
product margins and spawned red-tape and meetings,
persuaded him to look for other avenues of activity which
freed him from the drudgery of a ‘captured supplier'.
With a strong desire to remain in farming he sought a
solution to his problem both, practical and psychological,
and hit upon the idea to turn his potatoes into chips.
He took two years to do his research, traveling to the US and
Canada with members of his farm staff to see the best
processes and to source machinery.
His vision was simple –
