Page 15 - Ty Warner Case Study

In addition, Happy Meal packaging reflected the excitement of the

celebration, with anniversary-themed boxes, Hamburger and Cheeseburger
wraps, Chicken McNuggets(R) box and beverage cup.

Ty didn't stop with the introduction of Beanie Babies. Since the successful
launch of the Beanie Baby product line in 1993, Ty has introduced numerous
additional product lines like:
Buddies,
Beanie Kids,
Bow Wow Beanies,
Girlz, and Beanie Boos.

In 2010 Ty introduced Li'l Ones, Beanie Bandz and Beanie Eraserz.
In 2011 Wild Wild Best collection .
Beanie Ballz in 2012
Ty Monstaz came on the scene in 2012 and Ty Wildz followed.

When Beanie Babies first appeared they were small, plush toys with heart-
shaped name tags and made to resemble bears and other animals they are now
also accompanied by toys designed to look like cartoon or comic book
characters.

In 2008 Ty launched Beanie Babies 2.0 and Ty Girlz in 2007. In 2013 Ty
launched dolls with same names as President Obama's daughters Sasha and
Malia. These were quickly renamed Sydney and Mariah after controversy
erupted.