Page 12 - Wells Fargo Bank (C) Case Study

VISION

Our vision is: “We want to satisfy our customers’ financial

needs and help them succeed financially.” (3, 10)

Values

“Our values should guide every conversation, decision, and
interaction. Our values should anchor every product and service

we provide and every channel we operate. If we can’t link what

we do to one of our values, we should ask ourselves why we’re
doing it. It’s that simple.

We have five primary values that are based on our vision

and provide the foundation for everything we do:

• People as a competitive advantage
• Ethics

• What’s right for customers

• Diversity and inclusion

• Leadership” (3, 10)

Ethics

“We strive to be recognized by our stakeholders as setting

the standard among the world’s great companies for

integrity and principled performance. This is more than just
doing the right thing. We also have to do it in the right way.

Honesty, trust, and integrity are essential for meeting the

highest standards of corporate governance.