Page 13 - Wells Fargo Bank (C) Case Study

Our ethics are the sum of all the decisions each of us makes

every day. Everything we do is built on trust. It doesn’t
happen with one transaction, in one day on the job, or in

one quarter. It’s earned relationship by relationship.

We want our customers to trust us as their financial

resource — whether it’s giving them sound guidance,

helping them reach their financial goals, completing

transactions accurately and promptly, or providing them
with products and services to meet their needs.

We want our customers to trust all of us to act as risk

managers — to ask the right questions, protect their assets,

and help them reach their goals. We have to earn that trust

every day by behaving ethically; rewarding open, honest,
two-way communication; and holding ourselves

accountable for the decisions we make and the actions we

take. That's more important now than ever.” (3, 10).

Our Culture

“Culture is the most important part of a company's success.

At Wells Fargo, we have been focused for more than 160

years on a culture of working together to help our
customers. We define “culture” as understanding our vision

and values so well that you instinctively know what you

need to do when you come to work each day.