Page 27 - Flip Banks TG

Barclays has a few suppliers
(such as PINsentry, Kaspersky,

and Microsoft), but their products
are of relatively little importance
The legal and, if needed, could easily be
requirements replaced by in-house Barclays
subsume the
industry. But solutions.
Barclays still has
outstanding issues to
resolve in terms of
potential fines. Moderate

Industry rivalry is intense.
Barclays has many rivals in
the banking sector as well as
the wider financial industry

Moderate High Moderate

There are many
Barclays finds itself in is other alternatives
already dominated by big to Barclays, such
names with plenty of as Lloyds, HSBC,
valuable assets. It would be and RBS.
difficult for a new company
to come along and succeed
in the market alongside Moderate
names with hundreds of
years of operation.

Barclays has many
individuals as buyers which
makes them particularly
powerless. They do not have
a great deal of differentiation
to choose from in the market.

Diagram 1