Page 6 - Flip Banks TG

The 2017 and the 2018 Edelman Trust Barometer (ETB) (3)

shows a broad global downturn in how the general

population trusts all four institutional groups:

• business,

• government,

• nongovernmental organizations (NGOs), and

• the media.

In 2017 business trust declined from 53% to 52% with a
similar picture found in 2018. (3) Banks reside within the

business category and have contributed significantly to the
distrust felt of this category.

In the film ‘Wall Street’ Michael Douglas, playing the part of

Gordon Gekko, puts forward the idea that ‘Greed is Good’

with the implication that greed drives business decisions.

“The point is ladies and
gentlemen that greed, for lack

of a better word, is good”

Gordon Gekko, Wall
Street

Gordon Gekko: The point is, ladies and gentlemen, that greed, for lack of a better word, is
good. Greed is right. Greed works. Greed clarifies, cuts through, and captures the essence of
the evolutionary spirit. Greed, in all of its forms, greed for life, for money, for love,
knowledge, has marked the upward surge in mankind and greed, you mark my words, will
not only save Teldar paper, but that other malfunctioning corporation called the USA.
Thank you very much.