Page 4 - Business Blunders 1 Teaching Note

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Clearly, not all errors have such devastating

consequences but it does highlight that thoughtless

communication can have unforeseen outcomes.

The six business blunders are presented here:

• Knuckelduster - Eletronic Arts

• Dove – Unilever

• Razr – Motorola

• M&M – Mars Family
• Kendall Jenner – Pepsi

• Boston Marathon - Adidas

All display a lack of thought, miscommunication and or

due diligence in relation to the customer base or context

being faced.